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Call No.Title
ESCE-BM-125How do Local and Multinational Operators Differ in Developing Promotion Strategies in the Macao Gaming Market? : A Qualitative Study of Strategies Comparison
Student(s)Chan In Fong (P-03-0625-9); Sou Va Ian (P-03-0750-8)
Advisor(s)吳紹宏 Ng Sio Wang, Albe
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2007/2008
ESCE-BM-126A Study of Consumer Behavior and Purchasing Decision for Digital Cameras in Macao
Student(s)Ho Pui I (P-04-0695-1); Choi Pok Man (P-04-0004-2); Cheong Tan Nei (P-04-0606-5); Chio Meng Sam ( P-04-0511-2)
Advisor(s)彭詠璇 Pang Weng Sun, Natalie
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2007/2008
ESCE-BM-127電子商務與移動商務的促銷對消費者購買決策過程之研究
Student(s)李杰波 (P-04-0044-3); 張韻 (P-04-0515-0); 黃倩鎣 (P-04-0175-9); 陳美麗 (P-03-0030-8)
Advisor(s)張鳳儀 Cheung Fung Yi, Millissa
ProgramBachelor of Management (BM)
CourseGraducation Project I (MGPO401)
Academic Year2007/2008
ESCE-BM-128澳門居民對非牟利組織的服務品質及滿意度之探討──以社福慈善團體為例
Student(s)陳淑美 (P-03-0078-5); 陳雪蓮 (P-03-0063-4); 崔佩然 (P-03-0073-1); 黃玉嫦 (P-03-0757-1)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2007/2008
ESCE-BM-129澳門市民對屈臣氏及萬寧的消費行為研究
Student(s)霍嘉誠 (P-04-0426-1); 葉成超 (P-04-0042-1); 甄健成 (P-04-0040-2); 關志成 (P-04-0057-2); 唐佳蕾 (P-03-0710-7)
Advisor(s)彭詠璇 Pang Weng Sun, Natalie
ProgramBachelor of Management (BM)
CourseGraducation Project I (MGPO401)
Academic Year2007/2008
ESCE-BM-130從消費者角度分析澳門信用卡之促銷策略成效研究
Student(s)龐凱傑 (P-97-0021-9); 鍾燕兒 (P-98-0221-4); 高少萍 (P-00-0125-0); 梁詠山 (P-04-0485-3); 冼文傑 (P-04-0590-8)
Advisor(s)陳燕 Chan In
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2007/2008
ESCE-BM-131澳門會展業發展機遇之研究
Student(s)張景雲 (P-04-0059-1); 張志恒 (P-04-0026-5); 林志堅 (P-04-0047-5); 謝家賢 (P-04-0028-4); 袁家餘 (P-04-0050-2)
Advisor(s)黎秀齡 Lai Sau Ling, Linda
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2007/2008
ESCE-BM-132澳門消費者購買私家車之行為特徵研究:歐日車種之比較
Student(s)許月嬋 (P-04-0062-8); 李嘉煥 (P-04-0409-2); 朱曼婷 (P-04-0567-7); 劉冰紛 (P-04-0508-5); 周康穎 (P-04-0035-9)
Advisor(s)吳紹宏 Ng Sio Wang, Albe
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2007/2008
ESCE-BM-133跨國企業之組織溝通滿意度研究
Student(s)陳玉芬 (P-04-0562-3); 黃思敏 (P-04-0580-1); 梁偉恩 (P-04-0563-9); 林志濱 (P-00-0035-8); 林永池 (P-01-0567-3)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2007/2008
ESCE-BM-134來澳乘客對廉價航空與傳統航空機上服務滿意度的研究
Student(s)王姍媚 (P-03-0671-9); 李潔 (P-02-0852-9); 劉菲 (P-02-0851-3); 林威 (P-04-0038-1)
Advisor(s)陳嘉賢 Chan Ka Yin, Victor
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2007/2008
ESCE-BM-135情緒智商與問題賭博的研究
Student(s)許宇恆 (P-04-0032-4); 吳毅富 (P-04-0594-6); 劉?媛 (P-04-0701-3); 李燕萍 (P-04-0052-1); 徐鈺晶 (P-04-0056-9)
Advisor(s)張鳳儀 Cheung Fung Yi, Millissa
ProgramBachelor of Management (BM)
CourseGraducation Project I (MGPO401)
Academic Year2007/2008
ESCE-BM-136澳門博彩機構內部行銷對組織效能影響之研究
Student(s)黃棟榆 (P-99-0475-8); 毛啟鳳 (P-04-0582-0); 林蘭 (P-04-0063-1)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2007/2008
ESCE-BM-137澳門青少年價值觀研究:澳門賭博娛樂風氣的影響
Student(s)林華富 (P-02-0987-3); 關偉平 (P-04-0461-1); 蔡文雅 (P-04-0460-5); 朱鳳儀 (P-04-0641-2)
Advisor(s)陳嘉賢 Chan Ka Yin, Victor
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2007/2008
ESCE-BM-138澳門私人機構員工組織承諾、工作滿意度及組織公民行為之相關研究
Student(s)李珊妮 (P-04-0535-4); 關偉姬 (P-04-0396-7); 劉淑茵 (P-04-0021-1); 吳祖兒 (P-04-0027-1); 歐陽偉傑 (P-04-0041-8)
Advisor(s)吳紹宏 Ng Sio Wang, Albe
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2007/2008
ESCE-BM-139銀行網上股票服務調查及研究
Student(s)孫信? (P-04-0046-2); 吳志源 (P-94-0006-2); 鄭少亮 (P-02-0065-6); 甄國威 (P-02-0040-8); 黃青儀 (P-02-0674-4)
Advisor(s)余達緯 Yu Tat Wai, Billy
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2007/2008
ESCE-BM-100汽車零售業服務品質與滿意度之研究
Student(s)賴靜怡 (P-02-0813-1); 李煥蓮 (P-03-0512-8); 江麗珊 (P-03-0556-7); 方美珊 (P-03-0466-5); 歐陽婉勤 (P-03-0743-3)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2006/2007
ESCE-BM-101公共服務機構全面質量管理研究
Student(s)李曉迎 (P-02-0767-1); 孔佳 (P-02-0842-2); 賀瑤 (P-02-0850-0); 潘曉明 (P-02-0872-3); 張澤明 (P-02-0957-2)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2006/2007
ESCE-BM-102探討上海住宅樓宇市場的發展
Student(s)吳奇 (P-02-0946-9); 高劍 (P-02-0843-5); 袁迪 (P-02-0878-3); 王敬波 (P-02-0882-3); 陳敬陽 (P-02-0838-2)
Advisor(s)黃佑美 Vong Iao Mei, Myriam
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2006/2007
ESCE-BM-103如何提升乘客對澳門公共巴士的滿意度
Student(s)林美嫦 (P-02-0320-1); 曾慧明 (P-03-0021-4); 何獻文 (P-03-0031-1); 盧安琪 (P-03-0086-3); 卓明 (P-03-0771-8)
Advisor(s)陳嘉賢 Chan Ka Yin, Victor
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2006/2007
ESCE-BM-104澳門第三代流動通訊服務市場研究
Student(s)侯文彬 (P-03-0028-7); 梁文仲 (P-03-0070-9); 張煒煒 (P-01-0764-9)
Advisor(s)黃佑美 Vong Iao Mei, Myriam
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2006/2007