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ESCE-BM-208"Like (or Dislike): Does It have an Impact on Consumer Decision Making?"; (Research for Macau special administration region)
學生Ao Ieong Pek Io (P-09-0319-8); Ieong Fong Chu (P-09-0303-1); Ng Choi Ian (P-09-0323-8); Wu Kit Kam (P-09-0318-2)
導師To Wai Ming
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2012/2013
ESCE-BM-002"入世"對中國的影響
學生Vong Wai Nam (P-97-0273-4); Cheong Chio Iong (P-97-0397-8); Leong Hon (P-97-0250-5); Leong Weng Cheok (P-97-0032-2); Chan Ka Ka (P-97-0054-5)
導師楊碧霞 Ieong Pek Ha, Betty
課程管理學學士學位補充課程 (BM)
科目研習計劃I (MGPO401)
學年2000/2001
ESCE-BM-008"足球博彩消費行為及態度"之探索性研究
學生Lung Keng Man, Fiona (P-97-0063-9); Lung Ming Yan (P-97-0222-3); Alice Tang (P-97-0257-8); Chao Weng San, Sonny (P-97-0272-1)
導師吳紹宏 Ng Sio Wang, Albe
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2001/2002
ESCE-BM-142"澳門通"對澳門居民消費及商戶營運之研究分析
學生岑敏珊 (P-05-0257-0); 郭淑華 (P-05-0262-3); 王晶 (P-05-0753-7); 曾星龍 (P-05-0803-8); 王適 (P-05-0804-1)
導師彭詠璇 Pang Weng Sun, Natalie
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2008/2009
ESCE-BM-159(以二維品質模型)分析澳門流動電訊供應商的服務質量與顧客滿意度之研究 A Research into the analysis (in two dimensional model) of the service quality of Macau moblie telecommunication provider and customer satisfaction
學生陳家華 Chan, Ka Wa (P-04-0043-7); 廖裕華 Lio, U Wa (P-05-0321-8); 鍾子豪 Chong, Chi Hou (P-05-0337-2); 葉偉德 Ip, Wai Tak (P-06-0276-1); 張智恆 Cheong,Chi Hang (P-05-0292-7)
導師杜偉明 To Wai Ming
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2009/2010
ESCE-BM-182「體驗澳門,澳門就是與別不同」- 澳門體驗旅遊營銷的績效評價研究
學生歐陽國儀 (P-07-0245-8); 歐陽德 (P-07-0259-3); 趙文浩 (P-07-0240-4); 雷應昌 (P-07-0235-1); 黃嘉富 (P-07-0253-6)
導師黎秀齡 Lai Sau Ling, Linda
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2010/2011
ESCE-BM-043A Research on the Business Opportunities after the Liberalization of the Gaming Industry in Macau
學生Chan Lin Pui, Fiona (P-98-0363-3); Fong Pui San, Rufina (P-98-0364-9); Mio I Man, Elaine (P-98-0366-8)
導師譚淑嫻 Tam Shuk Han, Sally
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2002/2003
ESCE-BM-126A Study of Consumer Behavior and Purchasing Decision for Digital Cameras in Macao
學生Ho Pui I (P-04-0695-1); Choi Pok Man (P-04-0004-2); Cheong Tan Nei (P-04-0606-5); Chio Meng Sam ( P-04-0511-2)
導師彭詠璇 Pang Weng Sun, Natalie
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2007/2008
ESCE-BM-169A study of country of origin image impacts on consumer decision making style in luxury brand
學生Lao I Kam (P-06-0277-1); Leong Sio Mui (P-06-0287-1); Hoi Ieok I (P-06-0293-0)
導師譚鳳儀 Tam Fung Yi, Joyce
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2009/2010
ESCE-BM-210A Study of Dining-out Habits of Consumers in Macau-From the Socio-cultural Perspective of Eating-out Behaviour
學生Cheng, Ka Hei (P-09-0272-1); Cheong, Ka Seng (P-09-0260-5); Mak, Mei Fun (P-03-0036-5); Wong, Lai Lai Maria (P-03-0010-1); Wong, Wai I (P-07-0270-8)
導師Ng Sio Wang
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2012/2013
ESCE-BM-124A Study of Eating-out Behavior in Macau -- From a Perspective of Consumption Socialization
學生Fong Hao I (P-04-0013-3); Mak Mei Teng (P-04-0066-6); Kong Hio Kuan (P-04-0471-8)
導師吳紹宏 Ng Sio Wang, Albe
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2007/2008
ESCE-BM-171A study of how consumers adopt the idea of "LOHAS" in Macao
學生Juliana da Silva (P-06-0292-4); Lam Mei Ha (P-06-0295-9); Lok Ka Man (P-06-0275-2); Ng Pek I (P-06-0285-2)
導師譚鳳儀 Tam Fung Yi, Joyce
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2009/2010
ESCE-BM-039A Study of Macao Internal Factors and Mainland China Tourists' Decision of Coming to Macao
學生U Iok Sun, Yvonne (P-98-0051-0); Chan Ka Kei, Karly (P-98-0162-2)
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2002/2003
ESCE-BM-156A study of shopping orientation to branded clothing product in Macao
學生Kuan Chi Fong (P-04-0005-5); Lou Yan Kei (P-04-0155-2)
導師譚鳳儀 Tam Fung Yi, Joyce
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2008/2009
ESCE-BM-157A study of the corporate social responsibility effects on consumers decision making styles in Macau
學生Wong Iok I (P-05-0368-2); Kuan Lai Peng (P-05-0365-7); Sio Lai (P-05-0354-4)
導師譚鳳儀 Tam Fung Yi, Joyce
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2008/2009
ESCE-BM-033A Study of the Frontline Staff of Banco Nacional Ultramarino, S.A. (Macau Branch)
學生Lai Man Teng, Maggie (P-95-0487-3); Lai Man Chi, Candy (P-97-0147-2)
導師Polly Tam
課程管理學學士學位補充課程 (BM)
科目研習計劃I (MGPO401)
學年2000/2001
ESCE-BM-024A Study of the Objectives and Future Travel Trends of Taiwanese Visitors Coming to Macau
學生Sou Wa On, Angus (P-97-0022-2); Wong Hoi Hung, Amy (P-97-0395-9); Chio Weng Si, Belinda (P-97-0410-2)
導師Samuel K.C. Tong
課程管理學學士學位補充課程 (BM)
科目研習計劃I (MGPO401)
學年2000/2001
ESCE-BM-037A Study on the Consumer Behavior of Soft Drinks in Macau
學生Mandy Pun; Kristy Hoi
導師余麗萍 Yu Lai Peng, Amy
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2002/2003
ESCE-BM-155A study on the market perfoormance of personal insurance product in Macao -- A strategic marketing point of view
學生Mak Un Kuan (P-05-0377-3); Chan Pak Iong (P-04-0472-1); Lai Sut Ieng (P-05-0348-5); Ho Iok Seng (P-05-0371-6); Leong Hou Leong (P-05-0366-3)
導師Iu Cheok Vo
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2008/2009
ESCE-BM-044A Study on the Popularity of Qoo
學生Chan Mei U, Agnes (P-92-0402-6); Luk Cheng I, Cecilia (P-98-0030-0); Lam Iat Kuai, Cecilia (P-98-0055-8); Lo Yuen Yi, Rosita (P-98-0342-3)
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2002/2003