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Call No.Title
ESCE-4LPR-022An analysis of public relations in event management
Student(s)Mak Iok Peng (P-13-0374-3) ; Cheang I Tak (P-13-0375-9) ; Chan Sok Ian (P-13-0379-7)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-011Community relations for security departments to implement community policing in Macao
Student(s)Wong Wai Si (P-04-0634-0); Wan Chi Meng (P-11-0382-7); Kuok Im Leng (P-11-0386-5); Leong Lai San (P-11-0387-1); Iong Kam Pui (P-11-0388-4)
Advisor(s)龍穎兒 Lung Wing Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LPR-007Gastronomy tourism: a study of future bright group
Student(s)Lin Jia Yin (P-10-0371-7); Chan Weng Si (P-10-0377-4); Chan Chi Kin (P-10-0358-3)
Advisor(s)Ken Im
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-020How important is public relations on the image of hotel industry in Macao
Student(s)Iao Peng (P-12-0390-2); Ng Sam U (P-12-0388-1); Tam Sok Lan (P-11-0378-7); Wong Un San (P-12-0398-1)
Advisor(s)譚鳳儀 Tam Fung Yi ; 彭瑞明 Pang Soi Meng
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2015/2016
ESCE-4LPR-009Investigation of crisis management affected by public relations
Student(s)Leong Lai Nga (P-11-0380-8); Chu Sok I (P-11-0384-6); Ng Mei Pou (P-11-0364-2); Kuan Cheng Kei (P-10-0349-2)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LPR-005Is Macao aware of the importance of public relations? A content analysis of job advertisements and requirements for the practice in Macao
Student(s)陳志恒 (P-10-0361-0); VERA CHAN (P-10-0363-9); 徐鎂婷 (P-10-0339-2); 陸寶珠 (P-10-0373-6)
Advisor(s)Vanessa Amaro
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-010Online tourism promotion using social media communication
Student(s)Chan Ka Lam (P-11-0376-8); Lin Yan Shan (P-11-0372-0); Lam Weng I (P-11-0370-1); Wong Oi Kuan (P-11-0368-0)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LPR-015Past, present, future MICE industry in Macau: in the practitioner perspective
Student(s)Ao Pou Ian (P-12-0375-2); Lao Ka Man (P-12-0399-4); Leong I Cheng (P-12-0391-8); Wong Ka Man (p-12-0396-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-027Public relations changing and communication development
Student(s)Wong Ka Cheng (P-13-0363-3) ; Leong Mei Teng (P-13-0373-0) ; Chan Chin Hang (P-13-0367-1)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-023Public relations for crisis management
Student(s)Lau Si Nga (P-13-0377-8) ; Chao I Mei (P-13-0378-1)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LPR-003Ten years of public relations practice (2003-2013): Impact of socioeconomic development on the demand and importance of public relations in Macao
Student(s)Kuok Weng Si (P-10-0342-9); Loi Ieng (P-10-0376-1); Wan In Hong (P-09-0315-0)
Advisor(s)Vanessa Amaro
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-025The acceptance of sustainable event in Macao: implications for public relations
Student(s)Wong Nga Teng (P-13-0382-1) ; Leong U Sin (P-13-0358-7) ; Chan Ka Lai (P-13-0386-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-006The communication of social media among young people in Macao
Student(s)Un Ka man; Un Teng; Vong Hio Tong; Wong Wai San
Advisor(s)彭詠璇 Pang Weng Sun
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-014The digital youth : An analysis of media habits of Macau high school students
Student(s)Chan Weng Si (P-11-0383-3); Kwan Lai Ieng (P-11-0381-1); Kuok Mei Ian (P-11-0369-3)
Advisor(s)Vanessa Fernandes Amaro
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LPR-002The English language and communication skills for public relations practitioners' viewed by hotel and MICE industries
Student(s)Chan Ka Io (P-10-0370-1); Chang Choi Peng (P-10-0366-1); Cheang Sio Chu (P-10-0352-6), Lou Lok Teng (P-10-0340-0); Wong Si Nga (P-10-0368-3)
Advisor(s)Jane Lung
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-024The influence of corporate identity and public relations perceptions on customer loyalty: a case study of Sofitel Macao
Student(s)U Weng I (P-12-0385-9); Law Cheok Leng (P-13-0372-4); Tong Fong Cheng (P-13--381-8)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-001The power of words in communication a discourse analysis of skin- care product advertisements
Student(s)Wong Hio Fan (P-10-0341-3); Hong Lai Ha (P-09-0312-5); Pun Man Leng (P-10-0375-5); Wong Wai Chan (P-97-0173-5); Loi Man Ieng (P-10-0353-2)
Advisor(s)Jane Lung
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-018The relationship between complaining intentions and complaining channels: a study of Macao bus services providers
Student(s)Hoi Chi Hou (P-12-0393-7); Vong Weng Si (P-11-0375-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-008The review of the PR efforts by the Macau SAR government to promote SMEs
Student(s)Cheong Weng Ian (P-10-0564-3); Cheang Nga Man (P-10-0365-8); Wong Huang Jiaxin (P-10-0345-1); Lao Si Nga (P-10-0367-7)
Advisor(s)Ken Yan
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-019The role of public relations in building brand identity in Macau: a case study of airline company in development of a frequent flyer program
Student(s)Chan Man Lok (P-12-0371-1); Cheng Kin Hong (P-12-0387-8); Zhang Chao Jie (P-12-0719-1)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016