Browse

Return to School Category

Quick Find

Call No.Title
ESCE-4LPR-024The influence of corporate identity and public relations perceptions on customer loyalty: a case study of Sofitel Macao
Student(s)U Weng I (P-12-0385-9); Law Cheok Leng (P-13-0372-4); Tong Fong Cheng (P-13--381-8)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-LENI-031The influence of online Adv. Types on their Effectiveness
Student(s)Choi Eduardo (P-04-0022-7); Wu Ting (P-04-0569-6); Chu Hio Meng (P-04-0477-5)
Advisor(s)李少彬 Li Siu Pan,Thomas
ProgramBachelor of Science in E-Commerce (LENI)
CourseGraducation Project II (MGPO402)
Academic Year2007/2008
ESCE-LENI-038The interaction between advertisings
Student(s)Choi Lek Chong (P-05-0224-1); Chan Chan Seng (P-05-0246-7); Wong Chao Tong (P-05-0252-6); Leong Lek Tong (P-05-0223-8)
Advisor(s)李少彬 Li Siu Pan,Thomas
ProgramBachelor of Science in E-Commerce (LENI)
CourseGraducation Project II (MGPO402)
Academic Year2008/2009
ESCE-LCF-039The Interactions among Monetary Factors, International Trade and Equities: Evidences from developed and developing countries
Student(s)王敏 (P-09-0792-3); 蘇倩怡 (P-09-0240-1); 李璐 (P-09-0795-8); 許明雅 (P-09-0257-1) ; 鄧志文(P-09-0265-9)
Advisor(s)余達緯 Yu Tat Wai
ProgramBachelor of Accounting & Finance (LCF)
CourseGraducation Project II (MGPO402)
Academic Year2012/2013
ESCE-4LG-037The love of money, readiness for change, and turnover intention
Student(s)Leong Weng San (P-13-0237-8) ; Iong In Teng (P-13-0216-8) ; Hoi Hin Long (P-13-0224-6) ; Lo Sut I (P-13-0225-2)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-BM-065The Motives of real estate property purchase of locals and non-locals and their inter-influences
Student(s)Milly Leong (P-98-0137-2); Qimy Ao Leong (P-99-0373-0); Maggie Cheang (P-99-0375-9); Joana Chau (P-99-0499-3); Fiona Leong (P-00-0591-3); Yoko Lou (P-00-0605-1)
Advisor(s)蘇榮坤 So Wing Kwan, William
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2004/2005
ESCE-4LPR-001The power of words in communication a discourse analysis of skin- care product advertisements
Student(s)Wong Hio Fan (P-10-0341-3); Hong Lai Ha (P-09-0312-5); Pun Man Leng (P-10-0375-5); Wong Wai Chan (P-97-0173-5); Loi Man Ieng (P-10-0353-2)
Advisor(s)Jane Lung
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LG-004The promotion for the law for animals protection in Macau
Student(s)Chan Sek Keong (P-10-0227-7); Chang Wai Kit (P-10-0236-1); Si Hong Io (P-10-0242-0); Cheong Wa Fat (P-10-0237-4); Chong Ka Man (P-10-0228-3)
Advisor(s)David Chan
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-BM-117The Purchasing Patterns Among Mainland Tourists In Macao -- An Exploration of Potentials In Macao As a Second "Shopping Paradise"
Student(s)Chan In San (P-02-0640-2); Leong Un Teng (P-03-0016-1); Wong Sio Hong (P-03-0136-4); Chio Chi Pan (P-03-0492-1); Lei Hong Mui (P-00-0059-3)
Advisor(s)夏光 Xia Guang
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2006/2007
ESCE-4LPR-018The relationship between complaining intentions and complaining channels: a study of Macao bus services providers
Student(s)Hoi Chi Hou (P-12-0393-7); Vong Weng Si (P-11-0375-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LG-028The relationship between employee's job satisfaction and turnover intention during revenue decline in gambling industry in Macao
Student(s)Cheung Kwai Yan (P-12-0278-5); Chiu Wai Lam (P-12-0283-1); Lou Hong Ngai (P-12-0266-9); Tong Mei Yu (P-12-0271-2)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LG-041The relationship between personality and organizational factors and job performance in Macao hospitality industry
Student(s)Chan Pak Man (P-13-0265-3) ; Chio Weng Hou (P-13-0252-1) ; Lei Iek Meng (P-13-0259-1) ; Ieong Ka Meng (P-12-0265-3)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Management (4LG)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-LCF-035The Relationship between Property Price & Gaming Industry in Macao
Student(s)鄭慧心 (P-09-0262-4); 蔣志成 (P-09-0269-7); 張俏媛 (P-09-0250-8); 張麗盈 (P-09-0242-0); 蘇世豪 (P-09-0222-3)
Advisor(s)梁永生 Leung Wing Sang
ProgramBachelor of Accounting & Finance (LCF)
CourseGraducation Project II (MGPO402)
Academic Year2012/2013
ESCE-4LMKT-007The relationship between social network and purchase intention
Student(s)Carolina Lei (P-11-0350-4); Leong Un Ieng (P-11-0348-3); Ng Kuok Chio (P-11-0343-2); Wong U Kit (P-11-0360-1)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LE-017The relationship of internet upsurge and logistics
Student(s)Wan Chon Fai (P-11-0199-9); Sun Hio Kuan (P-11-0197-0); Wong Man Ioi (P-11-0210-4)
Advisor(s)余達緯 Yu Tat Wai
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-019The relationship study of compulsive buying, money attitudes, materialism and social influence on gender difference
Student(s)Xu Xiangyue (P-13-0759-9) ; Huang Xueying (P-13-0760-4) ; Wu Hongmei (P-13-0757-0) ; Wu Yawen (P-13-0335-8)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-017The relationship study of packaging, price, brand engagement and brand awareness on brand loyalty
Student(s)Zhang Jin Song (P-13-0761-0) ; Wang Xue Ying (P-13-0756-4) ; Lou Chi Seng (P-13-0338-3) ; Hoi Ka Pui (P-13-0348-0)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LPR-008The review of the PR efforts by the Macau SAR government to promote SMEs
Student(s)Cheong Weng Ian (P-10-0564-3); Cheang Nga Man (P-10-0365-8); Wong Huang Jiaxin (P-10-0345-1); Lao Si Nga (P-10-0367-7)
Advisor(s)Ken Yan
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-BM-186The role of involvement and participation in utilizing social network
Student(s)Siew Tak Kei (P-07-0279-0); Loi Meng Lam (P-07-0275-2); Hong Hio Kei (P-07-0271-1); Chan Mei Kei (P-07-0277-1)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2010/2011
ESCE-4LPR-019The role of public relations in building brand identity in Macau: a case study of airline company in development of a frequent flyer program
Student(s)Chan Man Lok (P-12-0371-1); Cheng Kin Hong (P-12-0387-8); Zhang Chao Jie (P-12-0719-1)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016