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ESCE-4LMKT-016A study of brand equity on purchase intention - automobile as an example
學生Ip Ling Wun (P-13-0352-0) ; Tan Ruifang (P-13-0340-1) ; Lei Weng Si (P-12-0712-8) ; Ho Chi Heng (P-13-0355-2)
導師吳紹宏 Ng Sio Wang
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2016/2017
ESCE-4LMKT-017The relationship study of packaging, price, brand engagement and brand awareness on brand loyalty
學生Zhang Jin Song (P-13-0761-0) ; Wang Xue Ying (P-13-0756-4) ; Lou Chi Seng (P-13-0338-3) ; Hoi Ka Pui (P-13-0348-0)
導師吳紹宏 Ng Sio Wang
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2016/2017
ESCE-4LMKT-018An exploratory study of perceived crowding in the retail environment-consequences and antecedents
學生Kuok Hou Hin (P-13-0349-3) ; Chan Chi Hou (P-13-0344-2) ; Lu Zhuo Xin (P-13-0342-3) ; Wong Yuen Ki (P-12-0705-3)
導師吳紹宏 Ng Sio Wang
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2016/2017
ESCE-4LMKT-019The relationship study of compulsive buying, money attitudes, materialism and social influence on gender difference
學生Xu Xiangyue (P-13-0759-9) ; Huang Xueying (P-13-0760-4) ; Wu Hongmei (P-13-0757-0) ; Wu Yawen (P-13-0335-8)
導師吳紹宏 Ng Sio Wang
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2016/2017
ESCE-4LMKT-020The study of brand personality on the influential impacts towards purchase intention - Nikes as an example
學生Chan Pui Ian (P-12-0365-2) ; Loi I Leng (P-13-0334-2) ; Choi Ka U (P-13-0354-9) ; Lei Shun Kwan (P-13-0347-4)
導師吳紹宏 Ng Sio Wang
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2016/2017
ESCE-4LMKT-021The study of intention to shop - the effects of shopping orientation, consumer innovativeness and gender difference
學生Ng Iok Man (P-13-0341-7) ; Cheong Chon Wa (P-13-0343-6) ; Chan Lai Iong (P-13-0345-5)
導師吳紹宏 Ng Sio Wang
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2016/2017
ESCE-4LPR-021Usage of social media: a study of government public relations in Macao
學生Chio In Cheng (P-13-0370-5) ; Lok I Kuan (P-13-0371-1) ; Chan In Fong (P-03-0625-9)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2016/2017
ESCE-4LPR-022An analysis of public relations in event management
學生Mak Iok Peng (P-13-0374-3) ; Cheang I Tak (P-13-0375-9) ; Chan Sok Ian (P-13-0379-7)
導師黎子明 Lai Tsz Ming
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告I (MGPO4100)
學年2016/2017
ESCE-4LPR-023Public relations for crisis management
學生Lau Si Nga (P-13-0377-8) ; Chao I Mei (P-13-0378-1)
導師黎子明 Lai Tsz Ming
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2016/2017
ESCE-4LPR-024The influence of corporate identity and public relations perceptions on customer loyalty: a case study of Sofitel Macao
學生U Weng I (P-12-0385-9); Law Cheok Leng (P-13-0372-4); Tong Fong Cheng (P-13--381-8)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告I (MGPO4100)
學年2016/2017
ESCE-4LPR-025The acceptance of sustainable event in Macao: implications for public relations
學生Wong Nga Teng (P-13-0382-1) ; Leong U Sin (P-13-0358-7) ; Chan Ka Lai (P-13-0386-2)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告I (MGPO4100)
學年2016/2017
ESCE-4LPR-026The use of public relations in tourism industry
學生Lai Ka Weng (P-13-0359-3) ; Lee Hok Ieong (P-13-0369-0)
導師黎子明 Lai Tsz Ming
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告I (MGPO4100)
學年2016/2017
ESCE-4LPR-027Public relations changing and communication development
學生Wong Ka Cheng (P-13-0363-3) ; Leong Mei Teng (P-13-0373-0) ; Chan Chin Hang (P-13-0367-1)
導師黎子明 Lai Tsz Ming
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告I (MGPO4100)
學年2016/2017
ESCE-4LE-019Online tutorial center
學生Fu Chun Kam (P-12-0206-1); Wong Kun Hang (P-12-0226-8); Lei Hong Seng (P-12-0216-1)
導師李少彬 Li Siu Pan
課程電子商務學士學位課程 (4LE)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-4LE-020Factors affecting online customers' repurchase intention in mainland China for young adult
學生Zhang Chen (P-12-0809-3); Zhang Cong (P-12-0808-7)
導師李少彬 Li Siu Pan
課程電子商務學士學位課程 (4LE)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-4LE-021App for IPM
學生Chao Weng Hong (P-12-0210-1); Wong Chong Hong (P-11-0219-6)
導師李少彬 Li Siu Pan
課程電子商務學士學位課程 (4LE)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-4LE-022JJC : the platform of online boutique
學生Li Song Ting (P-12-0230-8); Leung Lok Wa (P-12-0212-3); Un Chan Wa (P-12-0222-0)
導師李少彬 Li Siu Pan
課程電子商務學士學位課程 (4LE)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-4LE-023Macau bus card
學生Fu Nga Teng (P-12-0227-1); Lei Si Mei (P-12-0207-7)
導師陳嘉賢 Chan Ka Yin
課程電子商務學士學位課程 (4LE)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-4LE-024Vivi car park booking system final project
學生Kou Ka Pou (P-12-0209-6); Luk Heng Ieong (P-12-0221-4); Kuok Chin Man (P-12-0229-3)
導師陳嘉賢 Chan Ka Yin
課程電子商務學士學位課程 (4LE)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-4LE-025Tourist booking app
學生Lin Shenlun (P-12-0778-3); Song Wai Hong (P-12-0231-1)
導師陳嘉賢 Chan Ka Yin
課程電子商務學士學位課程 (4LE)
科目畢業報告II (MGPO4110)
學年2015/2016