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Call No.Title
ESCE-4LPR-019The role of public relations in building brand identity in Macau: a case study of airline company in development of a frequent flyer program
Student(s)Chan Man Lok (P-12-0371-1); Cheng Kin Hong (P-12-0387-8); Zhang Chao Jie (P-12-0719-1)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-020How important is public relations on the image of hotel industry in Macao
Student(s)Iao Peng (P-12-0390-2); Ng Sam U (P-12-0388-1); Tam Sok Lan (P-11-0378-7); Wong Un San (P-12-0398-1)
Advisor(s)譚鳳儀 Tam Fung Yi ; 彭瑞明 Pang Soi Meng
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2015/2016
ESCE-4LPR-021Usage of social media: a study of government public relations in Macao
Student(s)Chio In Cheng (P-13-0370-5) ; Lok I Kuan (P-13-0371-1) ; Chan In Fong (P-03-0625-9)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LPR-022An analysis of public relations in event management
Student(s)Mak Iok Peng (P-13-0374-3) ; Cheang I Tak (P-13-0375-9) ; Chan Sok Ian (P-13-0379-7)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-023Public relations for crisis management
Student(s)Lau Si Nga (P-13-0377-8) ; Chao I Mei (P-13-0378-1)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LPR-024The influence of corporate identity and public relations perceptions on customer loyalty: a case study of Sofitel Macao
Student(s)U Weng I (P-12-0385-9); Law Cheok Leng (P-13-0372-4); Tong Fong Cheng (P-13--381-8)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-025The acceptance of sustainable event in Macao: implications for public relations
Student(s)Wong Nga Teng (P-13-0382-1) ; Leong U Sin (P-13-0358-7) ; Chan Ka Lai (P-13-0386-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-026The use of public relations in tourism industry
Student(s)Lai Ka Weng (P-13-0359-3) ; Lee Hok Ieong (P-13-0369-0)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-027Public relations changing and communication development
Student(s)Wong Ka Cheng (P-13-0363-3) ; Leong Mei Teng (P-13-0373-0) ; Chan Chin Hang (P-13-0367-1)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-BM-001澳門零售服務業北移趨勢的研究
Student(s)鄺翠芬 (P-92-0520-3); 譚美璇 (P-00-0491-1); 譚美瓊 (P-00-0493-3); 韋海紅 (P-00-0494-6); 繆炯鈺 (P-00-0643-3)
Advisor(s)孫嘉航 Sun Ka Hong, Rita
ProgramBachelor of Management (BM)
CourseGraducation Project I (MGPO401)
Academic Year2000/2001
ESCE-BM-002"入世"對中國的影響
Student(s)Vong Wai Nam (P-97-0273-4); Cheong Chio Iong (P-97-0397-8); Leong Hon (P-97-0250-5); Leong Weng Cheok (P-97-0032-2); Chan Ka Ka (P-97-0054-5)
Advisor(s)楊碧霞 Ieong Pek Ha, Betty
ProgramBachelor of Management (BM)
CourseGraducation Project I (MGPO401)
Academic Year2000/2001
ESCE-BM-003澳門年青一代消費行為探討及調研
Student(s)Ho Wai Fan (P-97-0180-0); Fung Weng Man (P-97-0352-3); Lai Man Un (P-97-0253-0)
ProgramBachelor of Management (BM)
CourseGraducation Project I (MGPO401)
Academic Year2000/2001
ESCE-BM-004中、港、台遊客在澳門的消費現象的探討
Student(s)Tam Wai Han, Carol (P-93-0295-9); Vai Iok Pui, Sara (P-00-0527-5); Mak Ion Hei, Alice (P-00-0546-6)
Advisor(s)劉海豪 Lao Hoi Hou, Adrian
ProgramBachelor of Management (BM)
CourseGraducation Project I (MGPO401)
Academic Year2000/2001
ESCE-BM-005澳門政府電子化進程與排戰
Student(s)伍志明 (P-95-0395-2)
ProgramBachelor of Management (BM)
CourseGraducation Project I (MGPO401)
Academic Year2000/2001
ESCE-BM-006澳門旅遊業近年發展及問題之探討
Student(s)Wong Ka Lee, Corina (P-97-0264-3); Chan Wing Man, Scarlet (P-97-0265-6); Chan Io Fai, Kelvin (P-00-0619-6)
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2000/2001
ESCE-BM-007澳門沖印業的策略發展
Student(s)Tam Pui San, Virginia (P-97-0004-7); Leong Chio Fai, Connie (P-97-0005-3); Chan Wai Seng, Wilson (P-97-0007-2); Chang Chi Keong (P-97-0288-5)
Advisor(s)關沾雄 Kwan Jim Hung, Jimmy
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2001/2002
ESCE-BM-008"足球博彩消費行為及態度"之探索性研究
Student(s)Lung Keng Man, Fiona (P-97-0063-9); Lung Ming Yan (P-97-0222-3); Alice Tang (P-97-0257-8); Chao Weng San, Sonny (P-97-0272-1)
Advisor(s)吳紹宏 Ng Sio Wang, Albe
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2001/2002
ESCE-BM-009本澳大專院校發展網上教學的商機
Student(s)Ip Wai Chan, Jenny (P-97-0013-1); Mui Choi Fan, Iris (P-97-0015-0); Wong Kit Peng, Michelle (P-97-0016-3); Ung Soi Heng, Shirley (P-97-0168-2); Lou Kuok Un, Vicki (P-97-0261-8)
Advisor(s)周卓君 Chau Cheuk Kwan, Clement
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2000/2001
ESCE-BM-010澳門下午茶茶客消費行為研究
Student(s)Lei Cheok Kuan (P-97-0019-8); Van Sut Mui (P-97-0251-1); Cheang Lao Wa (P-97-0258-1); Lam Man Po (P-97-0289-1); Ip Pak Long (P-97-0371-4)
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2000/2001
ESCE-BM-011澳門環保政策
Student(s)Susana Tjahajamulia (P-95-0267-1); Wong Lai Wa (P-95-0327-9); Elsa da Silva (P-95-0516-4)
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2000/2001