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Call No.Title
ESCE-BM-153探討非本地生(大中華地區)對高等教育服務品質的滿意度
Student(s)譚小龍 (P-05-0293-3); 陳玉奇 (P-05-0275-5); 譚耀銘 (P-05-0296-5); 鮑少育 (P-05-0757-5); 潘嘉真 (P-05-0761-5)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2008/2009
ESCE-BM-154Effects of Negative Co-worker Relationship on Organizational Development
Student(s)Ka Yi Winnie (P-05-0355-0); Lei Iok Lok (P-05-0353-1); Lio Ho I (P-05-0358-2); Tang Nga Chi (P-05-0350-6); Wong Cheng Yi (P-05-0378-9)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2008/2009
ESCE-BM-155A study on the market perfoormance of personal insurance product in Macao -- A strategic marketing point of view
Student(s)Mak Un Kuan (P-05-0377-3); Chan Pak Iong (P-04-0472-1); Lai Sut Ieng (P-05-0348-5); Ho Iok Seng (P-05-0371-6); Leong Hou Leong (P-05-0366-3)
Advisor(s)Iu Cheok Vo
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2008/2009
ESCE-BM-156A study of shopping orientation to branded clothing product in Macao
Student(s)Kuan Chi Fong (P-04-0005-5); Lou Yan Kei (P-04-0155-2)
Advisor(s)譚鳳儀 Tam Fung Yi, Joyce
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2008/2009
ESCE-BM-157A study of the corporate social responsibility effects on consumers decision making styles in Macau
Student(s)Wong Iok I (P-05-0368-2); Kuan Lai Peng (P-05-0365-7); Sio Lai (P-05-0354-4)
Advisor(s)譚鳳儀 Tam Fung Yi, Joyce
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2008/2009
ESCE-BM-158澳門大學生對選購眼鏡的消費行為研究
Student(s)劉彬 (P-06-0201-2); 黃仲怡 (P-06-0196-3); 陳欽榮 (P-06-0230-0); 楊智峰 (P-06-0211-9); 潘濤 (P-06-0220-3)
Advisor(s)彭詠璇 Pang Weng Sun, Natalie
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-159(以二維品質模型)分析澳門流動電訊供應商的服務質量與顧客滿意度之研究 A Research into the analysis (in two dimensional model) of the service quality of Macau moblie telecommunication provider and customer satisfaction
Student(s)陳家華 Chan, Ka Wa (P-04-0043-7); 廖裕華 Lio, U Wa (P-05-0321-8); 鍾子豪 Chong, Chi Hou (P-05-0337-2); 葉偉德 Ip, Wai Tak (P-06-0276-1); 張智恆 Cheong,Chi Hang (P-05-0292-7)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-160本澳大學生使用信用卡的消費決策研究
Student(s)梁傑聰 (P-06-0242-6); 尹德華 (P-06-0232-9); 劉國權 (P-05-0270-1); 鄧煒敏 (P-05-0260-4)
Advisor(s)陳智彪 Chan Chi Biu
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-161以區域合作為基礎發展澳門休閒產業的研究
Student(s)Ng Ka Fong (P-06-0256-1); Lam Sin Hang (P-05-0311-1); Lo Wai I (P-04-0053-4); Lou Kit Ieng (P-03-0087-9); Leong Lai Na (P-03-0651-2)
Advisor(s)黎秀齡 Lai Sau Ling, Linda
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-162研究消費決策模式與品牌代言人的關係
Student(s)李凱瑩 (P-05-0316-2); 林掁國 (P-05-0340-9); 楊榮亮 (P-05-0328-1); 歐陽景傑 (P-05-0329-4)
Advisor(s)譚鳳儀 Tam Fung Yi, Joyce
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-163澳門?港式飲茶?酒樓之顧客滿意度調查研究
Student(s)馮立言 (P-95-0362-6); 黃小燕 (P-04-0691-3); 梁淑賢 (P-04-0678-9); 蕭良驄 (P-06-0252-3); 黃永年 (P-06-0270-1)
Advisor(s)彭詠璇 Pang Weng Sun, Natalie
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-164澳門市民對促銷策略的態度研究-以宣傳單張為例
Student(s)張永強 (P-06-0217-6); 吳澤洲 (P-06-0197-9); 吳耀東 (P-06-0226-0); 蕭君誠 (P-06-0214-1); 吳少偉 (P-06-0264-2)
Advisor(s)謝潔靈 Che Kit Leng
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-165勞工政策行銷之研究:以勞工法為例
Student(s)陳嘉琪 (P-06-0262-3); 林永康 (P-06-0267-4); 容瑪麗 (P-06-0263-6); 洪榮瑩 (P-06-0241-3)
Advisor(s)陳智彪 Chan Chi Biu
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-166Exploring Macau's image as A destination - A city of CAT (casino tourism) vs. a city of MICE (meeting, incentive, convention, exhibition)
Student(s)TAI SIO MENG (P-06-0280-8); WONG KA LAI (P-06-0276-8); LONG CHI FONG (P-05-0299-0); CHEONG WENG (P-06-0279-3); WONG IN MAN (P-06-0296-2)
Advisor(s)黎秀齡 Lai Sau Ling, Linda
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-167The study of internet addict's behavior
Student(s)Chan Teng San (P-06-0290-5); Chan I Lan (P-06-0289-0); Leung Tsz Lun (P-06-0286-5); Chen Jin Bin (P-06-0284-6)
Advisor(s)黎子明 Lai Tsz Ming, Terence
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-168Acceptance of electronic payment systems in Macao
Student(s)Lo Kin Lok (P-05-0352-5); Leong I Man (P-05-0346-6); Chou Mei Wa (P-05-0369-5); Cheang In Kei (P-01-0482-7); Chan Chin Pang (P-06-0281-1)
Advisor(s)陳嘉賢 Chan Ka Yin, Victor
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-169A study of country of origin image impacts on consumer decision making style in luxury brand
Student(s)Lao I Kam (P-06-0277-1); Leong Sio Mui (P-06-0287-1); Hoi Ieok I (P-06-0293-0)
Advisor(s)譚鳳儀 Tam Fung Yi, Joyce
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-170Difficult people and their effects on job stress and turnover intention: An exploratory study in the public sector
Student(s)Mariana Lopes (P-04-0007-4); Lao Cheng Wan (P-04-0016-8); Wong Pui Chi (P-02-0605-5)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-171A study of how consumers adopt the idea of "LOHAS" in Macao
Student(s)Juliana da Silva (P-06-0292-4); Lam Mei Ha (P-06-0295-9); Lok Ka Man (P-06-0275-2); Ng Pek I (P-06-0285-2)
Advisor(s)譚鳳儀 Tam Fung Yi, Joyce
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-172Acceptance of 3G mobile services in Macau
Student(s)Tam I Lam (P-04-0534-1); Wong Cheng I (P-05-0349-1); Chan Pui Man (P-05-0357-9); Ng Ian Kei (P-05-0370-3)
Advisor(s)李少彬 Li Siu Pan,Thomas
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010