Browse

Return to School Category

Quick Find

Call No.Title
ESCE-4LG-002A study of consumer attitudes towards mobile marketing in Macau
Student(s)Nerizza Ferreras (P-10-0266-2); Kwong Hingszw (P-10-0260-5)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LG-003The study of Macau Law of Hospitality
Student(s)Hun Ka Meng (P-10-0246-8); Choi Chi Kun (P-10-0271-8); Wong Un Teng (P-10-0251-1); Si Un Un (P-10-0267-8)
Advisor(s)David Chan
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LG-004The promotion for the law for animals protection in Macau
Student(s)Chan Sek Keong (P-10-0227-7); Chang Wai Kit (P-10-0236-1); Si Hong Io (P-10-0242-0); Cheong Wa Fat (P-10-0237-4); Chong Ka Man (P-10-0228-3)
Advisor(s)David Chan
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LG-005Management commitment to internal marketing: does it have an effect?
Student(s)Delfim Lopes (P-10-0262-4); Lam Cheok Sam (P-10-0253-3); Che Chong Hou (P-10-0243-3); Pun Chi Keong (P-10-0265-9)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LG-006Research on consumer behavior towards online shopping among university students in Macao
Student(s)Lei Fong Io (P-10-0231-7); Liu Chon Kit (P-10-0239-3); Zeng Hong Ting (P-10-0235-5); He Ru Wei (P-10-0792-3); Leong Hio Tong (P-10-0694-3)
Advisor(s)彭詠璇 Pang Weng Sun
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LG-007Applying the theory of planned behavior to support change management
Student(s)Wang Yang (P-10-0794-2); Wang Yuhang (P-10-0795-8); Yang Ling (P-10-0765-4); Zhan Mi (P-10-0764-1)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LG-008The impact of job satisfaction on organizational commitment in the gambling industry
Student(s)Chan Chi Tek (P-10-0685-2); Hong Iao Si (P-10-0230-1); Tam Chi Wang (P-10-0229-6); Wong Fu Weng (P-10-0257-1); Wong Weng Sun (P-10-0240-1)
Advisor(s)李少彬 Li Siu Pan
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LMKT-001A study of green purchasing behavior of automobile
Student(s)陳妙妍 (P-10-0331-6); 周穎珊 (P-10-0328-2); 李思慧 (P-10-0321-9); 梁巧嘉 (P-10-0333-5); 廖意詩 (P-10-0323-8)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report I (MGPO4100)
Academic Year2013/2014
ESCE-4LMKT-002A correlational study of factors influencing consumer complaint intention
Student(s)陳嘉盈 (P-10-0769-2); 黎曉彤 (P-10-0320-3); 蔡麗坪 (P-10-0322-2); 黃妙珍 (P-10-0330-3); 王聖玄 (P-10-0329-5)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report I (MGPO4100)
Academic Year2013/2014
ESCE-4LMKT-003A study of the factors for consumer online behavior towards social media marketing
Student(s)陳永傑 (P-10-0334-1); 林晨 (P-10-0767-3); 鄭嘉偉 (P-10-0337-3)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report I (MGPO4100)
Academic Year2013/2014
ESCE-4LPR-001The power of words in communication a discourse analysis of skin- care product advertisements
Student(s)Wong Hio Fan (P-10-0341-3); Hong Lai Ha (P-09-0312-5); Pun Man Leng (P-10-0375-5); Wong Wai Chan (P-97-0173-5); Loi Man Ieng (P-10-0353-2)
Advisor(s)Jane Lung
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-002The English language and communication skills for public relations practitioners' viewed by hotel and MICE industries
Student(s)Chan Ka Io (P-10-0370-1); Chang Choi Peng (P-10-0366-1); Cheang Sio Chu (P-10-0352-6), Lou Lok Teng (P-10-0340-0); Wong Si Nga (P-10-0368-3)
Advisor(s)Jane Lung
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-003Ten years of public relations practice (2003-2013): Impact of socioeconomic development on the demand and importance of public relations in Macao
Student(s)Kuok Weng Si (P-10-0342-9); Loi Ieng (P-10-0376-1); Wan In Hong (P-09-0315-0)
Advisor(s)Vanessa Amaro
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-005Is Macao aware of the importance of public relations? A content analysis of job advertisements and requirements for the practice in Macao
Student(s)陳志恒 (P-10-0361-0); VERA CHAN (P-10-0363-9); 徐鎂婷 (P-10-0339-2); 陸寶珠 (P-10-0373-6)
Advisor(s)Vanessa Amaro
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-006The communication of social media among young people in Macao
Student(s)Un Ka man; Un Teng; Vong Hio Tong; Wong Wai San
Advisor(s)彭詠璇 Pang Weng Sun
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-007Gastronomy tourism: a study of future bright group
Student(s)Lin Jia Yin (P-10-0371-7); Chan Weng Si (P-10-0377-4); Chan Chi Kin (P-10-0358-3)
Advisor(s)Ken Im
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-008The review of the PR efforts by the Macau SAR government to promote SMEs
Student(s)Cheong Weng Ian (P-10-0564-3); Cheang Nga Man (P-10-0365-8); Wong Huang Jiaxin (P-10-0345-1); Lao Si Nga (P-10-0367-7)
Advisor(s)Ken Yan
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-BM-214澳門消費者支付意願研究-以環保電車為例
Student(s)鄒富全 (P-07-0226-7); 區凱恩 (P-02-0098-2); 陸尊經 (P-09-0241-4); 陳盈盈 (P-09-0267-8); 陳素娟 (P-95-0341-6)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2013/2014
ESCE-BM-215澳門手機用戶之品牌忠誠度、購買者特性與產品特性的研究
Student(s)陳榮波 (P-09-0299-1); 何佩樺 (P-09-0235-5); 楊盈盈 (P-07-0236-4)
Advisor(s)彭詠璇 Pang Weng Sun
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2013/2014
ESCE-BM-216個人價值與上網成癮之關係研究
Student(s)張震奇 (P-09-0298-5)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2013/2014