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Call No.Title
ESCE-4LMKT-003A study of the factors for consumer online behavior towards social media marketing
Student(s)陳永傑 (P-10-0334-1); 林晨 (P-10-0767-3); 鄭嘉偉 (P-10-0337-3)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report I (MGPO4100)
Academic Year2013/2014
ESCE-4LPR-001The power of words in communication a discourse analysis of skin- care product advertisements
Student(s)Wong Hio Fan (P-10-0341-3); Hong Lai Ha (P-09-0312-5); Pun Man Leng (P-10-0375-5); Wong Wai Chan (P-97-0173-5); Loi Man Ieng (P-10-0353-2)
Advisor(s)Jane Lung
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-002The English language and communication skills for public relations practitioners' viewed by hotel and MICE industries
Student(s)Chan Ka Io (P-10-0370-1); Chang Choi Peng (P-10-0366-1); Cheang Sio Chu (P-10-0352-6), Lou Lok Teng (P-10-0340-0); Wong Si Nga (P-10-0368-3)
Advisor(s)Jane Lung
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-003Ten years of public relations practice (2003-2013): Impact of socioeconomic development on the demand and importance of public relations in Macao
Student(s)Kuok Weng Si (P-10-0342-9); Loi Ieng (P-10-0376-1); Wan In Hong (P-09-0315-0)
Advisor(s)Vanessa Amaro
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-005Is Macao aware of the importance of public relations? A content analysis of job advertisements and requirements for the practice in Macao
Student(s)陳志恒 (P-10-0361-0); VERA CHAN (P-10-0363-9); 徐鎂婷 (P-10-0339-2); 陸寶珠 (P-10-0373-6)
Advisor(s)Vanessa Amaro
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-006The communication of social media among young people in Macao
Student(s)Un Ka man; Un Teng; Vong Hio Tong; Wong Wai San
Advisor(s)彭詠璇 Pang Weng Sun
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-007Gastronomy tourism: a study of future bright group
Student(s)Lin Jia Yin (P-10-0371-7); Chan Weng Si (P-10-0377-4); Chan Chi Kin (P-10-0358-3)
Advisor(s)Ken Im
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LPR-008The review of the PR efforts by the Macau SAR government to promote SMEs
Student(s)Cheong Weng Ian (P-10-0564-3); Cheang Nga Man (P-10-0365-8); Wong Huang Jiaxin (P-10-0345-1); Lao Si Nga (P-10-0367-7)
Advisor(s)Ken Yan
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-BM-214澳門消費者支付意願研究-以環保電車為例
Student(s)鄒富全 (P-07-0226-7); 區凱恩 (P-02-0098-2); 陸尊經 (P-09-0241-4); 陳盈盈 (P-09-0267-8); 陳素娟 (P-95-0341-6)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2013/2014
ESCE-BM-215澳門手機用戶之品牌忠誠度、購買者特性與產品特性的研究
Student(s)陳榮波 (P-09-0299-1); 何佩樺 (P-09-0235-5); 楊盈盈 (P-07-0236-4)
Advisor(s)彭詠璇 Pang Weng Sun
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2013/2014
ESCE-BM-216個人價值與上網成癮之關係研究
Student(s)張震奇 (P-09-0298-5)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2013/2014
ESCE-4LPR-004The role of public relations in refining corporate identity in Macau
Student(s)陳惠娟 (P-10-0348-6); 張艷 (P-10-0350-7); 吳嘉儀 (P-10-0346-7); 梅嘉慧 (P-10-0362-3); 繆倩雯 (P-09-0320-3)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2012/2013
ESCE-BM-203個人價值觀、疏離感及人格特質對保險購買決策影響之相關研究-以澳門地區為例
Student(s)陳結如 (P-09-0279-4) ; 陳甄燕 (P-99-0067-1) ; 關志雄 (P-08-0135-9)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2012/2013
ESCE-BM-204基於網絡口碑探討國際旅客於澳門酒店的體驗
Student(s)黃栩 (P-08-0205-4); 陳慧敏 (P-08-0206-0); 梁威廉 (P-08-0217-3); 賀航天 (P-09-0214-5); 余麗玲 (P-09-0224-2)
Advisor(s)黎秀齡博士
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2012/2013
ESCE-BM-205生活型態、消費價值觀與購買意願之研究---以澳門居民外出晚膳消費為例
Student(s)黃桂亮 (P-09-0283-4); 李逹禧 (P-09-0295-3); 卓群洪 (P-09-0281-5)
Advisor(s)吳紹宏 Ng Sio Wang, Albe
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2012/2013
ESCE-BM-206澳門中小企業人力資源問題研究-「人力資本」框架之論析
Student(s)陳娜娜 (P-08-0324-4); 余雅玲 (P-08-0445-3); 蘇靜欣 (P-09-0286-9); 梁惠玲 (P-05-0525-4); 鄭伊娜 (P-09-0284-0)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2012/2013
ESCE-BM-207專題報告-人民幣匯率對香港民生的影響
Student(s)鄭富聰 (P-09-0217-0); 洪超群 (P-09-0276-2); 鄧焯燊 (P-09-0268-1)
Advisor(s)梁永生 Leung Wing Sang
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2012/2013
ESCE-BM-208"Like (or Dislike): Does It have an Impact on Consumer Decision Making?"; (Research for Macau special administration region)
Student(s)Ao Ieong Pek Io (P-09-0319-8); Ieong Fong Chu (P-09-0303-1); Ng Choi Ian (P-09-0323-8); Wu Kit Kam (P-09-0318-2)
Advisor(s)To Wai Ming
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2012/2013
ESCE-BM-209Relationships between Attitudes toward Money, Pay Equity, Work Satisfaction, and Subjective Well-being in Macao
Student(s)Fong Hoi Ian, Wendy (P-09-0324-1); Lau Kai Chung, Frederick (P-09-0313-1); Lei Man Son, Tweety (P-08-0226-4); Ma Weng Ian, Candy (P-09-0316-3); Wong Man Cheng, Joanna (P-09-0308-5)
Advisor(s)To Wai Ming
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2012/2013
ESCE-BM-210A Study of Dining-out Habits of Consumers in Macau-From the Socio-cultural Perspective of Eating-out Behaviour
Student(s)Cheng, Ka Hei (P-09-0272-1); Cheong, Ka Seng (P-09-0260-5); Mak, Mei Fun (P-03-0036-5); Wong, Lai Lai Maria (P-03-0010-1); Wong, Wai I (P-07-0270-8)
Advisor(s)Ng Sio Wang
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2012/2013