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Call No.Title
ESCE-4LMKT-008Explore the relationship between hotel and consumer factors and consumer choice of green hotel in China
Student(s)Wang Lin (P-11-0791-7); Li Zhen Zhen (P-11-0789-6); Huang Zhuo Ya (P-11-0787-7)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-009A study of factors affecting consumer decision-making styles
Student(s)Liu Chen Yu (P-11-0785-8); Wang Xiao (P-11-0783-9); Wang Ying Xu (P-11-0838-1); Zhuang Zhao Yang (P-11-0346-4)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-010A study of place branding in Macao
Student(s)Lau Ka Lon (P-11-0340-7); Tang Chi Fong (P-11-0344-5); Zhang Ming Hao (P-11-0788-3); Chen Jia Qi (P-11-0345-1)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LPR-009Investigation of crisis management affected by public relations
Student(s)Leong Lai Nga (P-11-0380-8); Chu Sok I (P-11-0384-6); Ng Mei Pou (P-11-0364-2); Kuan Cheng Kei (P-10-0349-2)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LPR-010Online tourism promotion using social media communication
Student(s)Chan Ka Lam (P-11-0376-8); Lin Yan Shan (P-11-0372-0); Lam Weng I (P-11-0370-1); Wong Oi Kuan (P-11-0368-0)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LPR-011Community relations for security departments to implement community policing in Macao
Student(s)Wong Wai Si (P-04-0634-0); Wan Chi Meng (P-11-0382-7); Kuok Im Leng (P-11-0386-5); Leong Lai San (P-11-0387-1); Iong Kam Pui (P-11-0388-4)
Advisor(s)龍穎兒 Lung Wing Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LPR-012The role of public relations in promoting tourism in Macau
Student(s)Lei Ngai Kio (P-11-0363-6); Choi Sin I (P-11-0367-4); Lok Hoi Wun (P-11-0365-5)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LPR-013The role of public relations in crisis management - A study of McDonald's
Student(s)Chu Weng Pek (P-11-0377-1); Loi Chon Tat (P-10-0360-4)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LPR-014The digital youth : An analysis of media habits of Macau high school students
Student(s)Chan Weng Si (P-11-0383-3); Kwan Lai Ieng (P-11-0381-1); Kuok Mei Ian (P-11-0369-3)
Advisor(s)Vanessa Fernandes Amaro
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LE-001Mobile-Parking System - EC Park
Student(s)Fan Chi Chon (P-10-0203-2); Kam Weng Leong (P-10-0213-2); Lao Chan Teng (P-10-0223-9)
Advisor(s)李少彬 Li Siu Pan
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LE-002How's today: a clothing suggestion through the weather condition
Student(s)Lou Wai Leong (P-10-0196-7), Kan Weng Man (P-10-0206-7); U Ka Ian (P-10-0210-7)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LE-003Mobile application for travel users - travel daily
Student(s)Ao Ieong Choi Kio (P-10-0198-6); Lo On Na (P-10-0209-2); Mak Kai Ieng (P-10-0212-6)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LE-004Customer trust in M-commerce
Student(s)Wong Wai Meng (P-10-0215-1); Hong Wenhui (P-10-0202-9); Si Leng Leng (P-10-0197-3)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LE-005Mobile travel plan application for individual visitor
Student(s)Zheng Zepei (P-10-0195-1); Chio Chon Kit (P-10-0207-3); Ip Sun Pui (P-10-0221-0)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LE-006Mobile app for Macau sport development board
Student(s)Leong Ka Kit (P-10-0219-9); Tou Ka Chon (P-10-0214-5); Hoi Chan Ip (P-10-0216-4)
Advisor(s)李少彬 Li Siu Pan
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LE-007An application of text analytics in determining the online reputation of P.R. China - an electronic product perspective
Student(s)Wang Xu Hui (P-10-0763-5); Hu Cheng Yue (P-10-0805-8), Lei Hao I (P-10-0217-0); Chan Un Cheng (P-10-0205-1)
Advisor(s)黎秀齡 Lai Sau Ling
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LE-008Macau VIP cards, Mex
Student(s)Fok Margarita (P-10-0201-3); Tam Hou In (P-10-0204-8); Fong Lai Sim (P-10-0208-6)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LE-009System for head counting on events
Student(s)Lam Ka Ian (P-10-0199-2); Chan Choi In (P-10-0218-3); Lo Ka Chon (P-10-0220-4)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LE-010A real-time bus-rider app
Student(s)Matilde Teodora Chan do Rosario (P-09-0191-3); Sou Si Wai (P08-0246-1); Huang Zehuan (P-06-0607-5)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014
ESCE-4LG-001Privacy law and human flesh search research
Student(s)Chris Schiester (P-10-0244-9); Chong Chi Hou (P-10-0270-2); Lei Ka Chon (P10-0258-4)
Advisor(s)關沾雄 Kwan Jim Hung
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2013/2014