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Call No.Title
ESCE-4LG-030The effects of servicescape on visitors' desire to stay in convention and exhibition venues: a Macau study
Student(s)Chan Weng Sam (P-12-0241-1); Tong Nga Ieng (P-12-0235-2); Kuok Kuan I (P-12-0239-0); Chen Shiyang (P-12-0817-1)
Advisor(s)黎秀齡 Lai Sau Ling
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LG-031Online information value for tourism decision - making: the case of Chinese domestic travelers
Student(s)Zhang Peng (P-12-0815-2); Li Keke (P-12-0813-3); Lei Weng Pan (P-12-0252-1)
Advisor(s)黎秀齡 Lai Sau Ling
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LG-032Understanding the cultural heritage experiences of visitors to Macau - an analysis of tourist-generated content
Student(s)Pun Chi Iok (P-12-0247-8); Tang Chi Cheng (P-12-0236-5); Tam Cheng I (P-11-0226-1)
Advisor(s)黎秀齡 Lai Sau Ling
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LG-033The impacts of smartphone brand images on Macau youth's purchase intention
Student(s)Ho Chon In (P-12-0243-0); Tsoi King Fai (P-12-0257-5); Cheok Pou Ian (P-12-0256-2); Cheong Chin Pang (P-12-0251-8)
Advisor(s)黎秀齡 Lai Sau Ling
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LMKT-011A relational study of money attitude, price consciousness, value and materialism - the purchase intention of BMW as an example
Student(s)Wang Xinwei (P-12-0845-3); Yang Bihua (P-12-0366-8); Ieong Man San (P-12-0348-3); Li Anna (P-12-0352-3)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LMKT-012A relationship study of money attitude, compulsive buying behavior and value: the case of "Rolex" as a purchase intention of luxurious good
Student(s)Chan Chou Cheng (P-12-0361-4); Fong Chi Hou (P-12-0363-3); Ng Ka Man (P-12-0356-1)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LMKT-013A study on customer acceptance toward personalization in mobile advertising
Student(s)Ling Yili (P-12-0784-2); Yang Hong(P-12-0844-0); Fu Yu (P-12-0785-5)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LMKT-014A relationship study of customer mood, service quality, customer satisfaction and shopping involvement
Student(s)Wong Teng Teng (P-12-0367-1); Un Ka Ian (P-12-0714-7); Xiao Yan (P-12-0359-3)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LMKT-015A study of relationship between gender differences, perceived risk and compulsive buying on online shopping behavior
Student(s)Im Chi Hou (P-12-0351-7); Wong Hon Long (P-12-0357-4); Tong Chan Pong (P-12-0349-6); Chen Zhen (P-12-0354-2); Chen Min Qian (P-12-0894-3)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-015Past, present, future MICE industry in Macau: in the practitioner perspective
Student(s)Ao Pou Ian (P-12-0375-2); Lao Ka Man (P-12-0399-4); Leong I Cheng (P-12-0391-8); Wong Ka Man (p-12-0396-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-016Utilizing the power of social media to promote Macau cultural heritage
Student(s)Kuok Si Man (P-03-0470-5); Sin Iok I(P-12-0372-7); Lei Chio Ieng (P-12-0373-3); Mak Chao In (P-12-0384-3)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-017The role of public relations in Macau tourism
Student(s)Lei Ian Ieng (P-12-0374-6); Ho Ka Kei (P-12-0382-4); Pang Mei Ian (P-12-0386-2); Lo Ka Na (P-12-0380-5)
Advisor(s)譚鳳儀 Tam Fung Yi ; 彭瑞明 Pang Soi Meng
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-018The relationship between complaining intentions and complaining channels: a study of Macao bus services providers
Student(s)Hoi Chi Hou (P-12-0393-7); Vong Weng Si (P-11-0375-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-019The role of public relations in building brand identity in Macau: a case study of airline company in development of a frequent flyer program
Student(s)Chan Man Lok (P-12-0371-1); Cheng Kin Hong (P-12-0387-8); Zhang Chao Jie (P-12-0719-1)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-020How important is public relations on the image of hotel industry in Macao
Student(s)Iao Peng (P-12-0390-2); Ng Sam U (P-12-0388-1); Tam Sok Lan (P-11-0378-7); Wong Un San (P-12-0398-1)
Advisor(s)譚鳳儀 Tam Fung Yi ; 彭瑞明 Pang Soi Meng
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2015/2016
ESCE-4LE-011Mobile online ticket booking
Student(s)Ao Ieong Chon Long (P-11-0217-7); Ieong Ngok Tong (P-11-0215-8); Ieong Chi Hou (P-11-0211-0)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LE-012The application of data mining technique for electronic entertainment industry in video game industry term: Mining investment value from the management situation in corporate finance
Student(s)Chen Yang (P-11-0772-6); Wong Kun Nam (P-11-0207-0); Lei Wai Ip (P-11-0205-1)
Advisor(s)余達緯 Yu Tat Wai
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LE-013Gathering system: Gathering LTD
Student(s)Yue Heng Chao (P-11-0774-5); Ip Chi Chong (P-11-0218-3); Wong Tak Pang (P-11-0214-2)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LE-014Data mining analysis on ICT intellectual property and technology commercial activities
Student(s)Chou Wai Meng (P-11-0198-3); Wong Weng Lam (P-11-0208-3); Cheong Man Wun (P-11-0221-7)
Advisor(s)余達緯 Yu Tat Wai
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LE-015Mobile application of travel guide
Student(s)Chao Ka Chon (P-11-0204-5); Lei U San (P-11-0206-4); Pan Yu Ping (P-11-0212-3)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015