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Call No.Title
ESCE-4LPR-015Past, present, future MICE industry in Macau: in the practitioner perspective
Student(s)Ao Pou Ian (P-12-0375-2); Lao Ka Man (P-12-0399-4); Leong I Cheng (P-12-0391-8); Wong Ka Man (p-12-0396-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-016Utilizing the power of social media to promote Macau cultural heritage
Student(s)Kuok Si Man (P-03-0470-5); Sin Iok I(P-12-0372-7); Lei Chio Ieng (P-12-0373-3); Mak Chao In (P-12-0384-3)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-017The role of public relations in Macau tourism
Student(s)Lei Ian Ieng (P-12-0374-6); Ho Ka Kei (P-12-0382-4); Pang Mei Ian (P-12-0386-2); Lo Ka Na (P-12-0380-5)
Advisor(s)譚鳳儀 Tam Fung Yi ; 彭瑞明 Pang Soi Meng
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-018The relationship between complaining intentions and complaining channels: a study of Macao bus services providers
Student(s)Hoi Chi Hou (P-12-0393-7); Vong Weng Si (P-11-0375-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-019The role of public relations in building brand identity in Macau: a case study of airline company in development of a frequent flyer program
Student(s)Chan Man Lok (P-12-0371-1); Cheng Kin Hong (P-12-0387-8); Zhang Chao Jie (P-12-0719-1)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-020How important is public relations on the image of hotel industry in Macao
Student(s)Iao Peng (P-12-0390-2); Ng Sam U (P-12-0388-1); Tam Sok Lan (P-11-0378-7); Wong Un San (P-12-0398-1)
Advisor(s)譚鳳儀 Tam Fung Yi ; 彭瑞明 Pang Soi Meng
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2015/2016
ESCE-4LE-011Mobile online ticket booking
Student(s)Ao Ieong Chon Long (P-11-0217-7); Ieong Ngok Tong (P-11-0215-8); Ieong Chi Hou (P-11-0211-0)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LE-012The application of data mining technique for electronic entertainment industry in video game industry term: Mining investment value from the management situation in corporate finance
Student(s)Chen Yang (P-11-0772-6); Wong Kun Nam (P-11-0207-0); Lei Wai Ip (P-11-0205-1)
Advisor(s)余達緯 Yu Tat Wai
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LE-013Gathering system: Gathering LTD
Student(s)Yue Heng Chao (P-11-0774-5); Ip Chi Chong (P-11-0218-3); Wong Tak Pang (P-11-0214-2)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LE-014Data mining analysis on ICT intellectual property and technology commercial activities
Student(s)Chou Wai Meng (P-11-0198-3); Wong Weng Lam (P-11-0208-3); Cheong Man Wun (P-11-0221-7)
Advisor(s)余達緯 Yu Tat Wai
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LE-015Mobile application of travel guide
Student(s)Chao Ka Chon (P-11-0204-5); Lei U San (P-11-0206-4); Pan Yu Ping (P-11-0212-3)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LE-016Integrating text analytics and electronic word-of-mouth into business intelligence - A methodology and application
Student(s)Lin Yu (P-11-0773-2); Li Rui (P-11-0836-2); Kang Hao (P-11-0835-9)
Advisor(s)黎秀齡 Lai Sau Ling
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LE-017The relationship of internet upsurge and logistics
Student(s)Wan Chon Fai (P-11-0199-9); Sun Hio Kuan (P-11-0197-0); Wong Man Ioi (P-11-0210-4)
Advisor(s)余達緯 Yu Tat Wai
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LE-018Mobile online ticket booking
Student(s)Ao Ieong Chon Long (P-11-0217-7); Ieong Ngok Tong (P-11-0215-8); Ieong Chi Hou (P-11-0211-0)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report I (MGPO4100)
Academic Year2014/2015
ESCE-4LG-009Determining the Country-of-Origin image of China from Electronic Word-of-Mouth
Student(s)Chen Si Yun (P-11-0775-1); Zhang Wen Fang (P-11-0780-4); Qiu Qing Qing (P-11-0776-4); Wang Yi Xuan (P-11-0777-0)
Advisor(s)黎秀齡 Lai Sau Ling
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-010The consumer awareness and purchase intentions of Macao pet insurance
Student(s)Carlos Antonio Dos Santos (P-11-0236-8); Lei Wai Hin (P-11-0228-0); Shi Bing Huang (P-11-0234-9)
Advisor(s)陳智彪 Chan Chi Biu
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-011MH370 and life assurance
Student(s)Leong Weng Ka (P-11-0241-1); Lam Un Kin (P-11-0233-3); Ng Chon Man (P-11-0242-7)
Advisor(s)陳智彪 Chan Chi Biu
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-012Management of servicescape for tourists with disabilities: An exploratory study in Macao
Student(s)Chan In Wai (P-11-0222-3); Hau Sin U (P-11-0252-4); Lai Hoi Ian (P-11-0238-7); Kuan Un Teng (P-11-0240-8)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-013Management Commitment to quality in Macao: its dimensions, conceptualization and effect
Student(s)So U Sam (P-11-0235-2); Leong Weng Ian (P-11-0223-6); Ho Pou Sin (P-11-0231-4); Kuok Sok Man (P-11-0225-5)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-014How do Macao's organizations view corporate social responsibility?
Student(s)Chong Kuok Wai (P-11-0232-0); Cuan Zhi Hao (P-11-0837-8); Xu Ge (P-11-0778-3); Yan De Kai (P-11-0782-3)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015