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Call No.Title
ESCE-4LG-058Exploring employees' turnover intention in the service industry in Macao
Student(s)林文杰 LAM MAN KIT (P-14-0270-3); 李啟洪 LEI KAI HONG (P-14-0286-0); 李韻芝 LEI WAN CHI (P-05-0175-6)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LPR-028Public relations and branding in life insurance industry: a case study of vitality campaign in Macau
Student(s)梁淑兒 LEONG SOK I (P-14-0400-9); 施穎虹 SI WENG HONG (P-14-0403-1); 劉健華 LAO KIN WA (P-13-0376-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LPR-029A Study of Public perception of Public Relations in Macau
Student(s)梁綺彤 LEONG I TONG (P-14-0411-2)麥雪婷 MAK SUT TENG (P-14-0385-3)馬俊龍 MA CHON LONG (P-14-0409-1)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2017/2018
ESCE-4LPR-030Cultural values impact on corporate social responsibility: a study of public relations practitioners in Macao
Student(s)黃錦毅 WONG KAM NGAI (P-14-0397-2); 吳嘉麗 NG KA LAI (P-14-0389-1)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LPR-031Rebuilding brand name after crisis
Student(s)梁泳儀 LEONG WENG I (P-14-0388-8); 陸米賢 LOK MAI IN (P-14-0396-6); 李翠葵 LEI CHOI KUAI (P-14-0402-8)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LPR-032Public relations in insurance industry
Student(s)趙善杰 CHIO SIN KIT(P-14-0410-6); 朱啓良 CHU KAI LEONG (P-14-0390-9); 龍欣兒 LUNG IAN I (P-14-0394-7)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LPR-033The utilization of public relations in event management
Student(s)區妙敏 AO MIO MAN (P-14-0386-9); 梁綺紅 LEONG I HONG (P-14-0398-5); 李詠賢 LEI WENG IN (P-13-0436-3)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2017/2018
ESCE-4LPR-034The role of public Relations in election
Student(s)麥麗欣 MAK LAI IAN (P-14-0406-6); 李俊穎 LI JUNYING (P-14-0384-0); 林兆茵 LAM SIO IAN (P-14-0391-2)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LPR-035How public professionals handle crisis: a study of Galaxy Macau
Student(s)卓美娜 CHEOK MEI NA (P-14-0401-2); 梁俊儀 LEONG CHON I (P-14-0387-2); 黃苑靖 VONG UN CHENG (P-14-0393-1)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LE-029Analysis of the influence of cross-border e-commerce on China's economic growth under the new normal
Student(s)Sun Xichen (P-13-0749-2)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LE-030GPS-based travel guide app recoroad
Student(s)Ho Hei Tong (P-13-0204-2) ; Cheang Keng Chong (P-13-0206-1) ; Wang Haoran (P-13-0745-1)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LE-031An empirical study on factors influencing the adoption of wristworn smart devices
Student(s)Lao Wai Peng (P-13-0209-3) ; Ng Keng Lam (P-13-0197-4) ; Un Chi Wai (P-13-0195-5)
Advisor(s)李少彬 Li Siu Pan
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LE-032Study of e-commerce food delivery platform
Student(s)Su Xiang (P-13-0748-6) ; Xu Jing Yang (P-13-0747-3)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LE-033EG-travel system
Student(s)Lei Iok Meng (P-13-0196-1) ; Hoi Chi Leong (P-13-0205-5) ; Tam Ka Leong (P-13-0202-3)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LE-034The analysis of Macau telecommunication market using analytical hierarchy process model
Student(s)Huang Jia Chi (P-13-0201-7) ; Tian Xinying (P-13-0811-1) ; Lam Hio Wai (P-13-0203-6)
Advisor(s)李少彬 Li Siu Pan
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LE-035Hey guide! An app for creating business value
Student(s)Ao Ieong Chi Chon (P-13-0210-1) ; Kuok Si Long (P-13-0207-4) ; Lio U Heng (P-13-0199-3)
Advisor(s)李少彬 Li Siu Pan
ProgramBachelor of E-Commerce (4LE)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LG-034The effects of electronic word-of-month on destination decision making - an empirical study of Chinese tourists to Macao
Student(s)Lam Chon Teng (P-13-0221-1) ; Lio Iok Lon (P-13-0229-0); Chen Fuling (P-13-0755-1)
Advisor(s)黎秀齡 Lai Sau Ling
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LG-035Adoption of internet fitness technology in China: from the perspective of technology acceptance model
Student(s)Choi Chi Kit (P-13-0219-3) ; Lai Hongyu (P-13-0230-5) ; Zhao Ge (P-13-0754-5) Ao Kam Chio (P-13-0217-1)
Advisor(s)黎秀齡 Lai Sau Ling
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LG-036Perceptions of Macao residents on the casino impacts and benefits and the support for casino development - a social exchange theory perspective
Student(s)Hoi Chon Hou (P-13-0223-3) ; Tong Yongxin (P-13-0227-1) ; Deng Wei (P-13-0752-6) ; Hu Yingli (P-13-0750-7)
Advisor(s)黎秀齡 Lai Sau Ling
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LG-037The love of money, readiness for change, and turnover intention
Student(s)Leong Weng San (P-13-0237-8) ; Iong In Teng (P-13-0216-8) ; Hoi Hin Long (P-13-0224-6) ; Lo Sut I (P-13-0225-2)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017