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ESCE-4LMKT-020The study of brand personality on the influential impacts towards purchase intention - Nikes as an example
學生Chan Pui Ian (P-12-0365-2) ; Loi I Leng (P-13-0334-2) ; Choi Ka U (P-13-0354-9) ; Lei Shun Kwan (P-13-0347-4)
導師吳紹宏 Ng Sio Wang
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2016/2017
ESCE-4LMKT-021The study of intention to shop - the effects of shopping orientation, consumer innovativeness and gender difference
學生Ng Iok Man (P-13-0341-7) ; Cheong Chon Wa (P-13-0343-6) ; Chan Lai Iong (P-13-0345-5)
導師吳紹宏 Ng Sio Wang
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2016/2017
ESCE-4LPR-001The power of words in communication a discourse analysis of skin- care product advertisements
學生Wong Hio Fan (P-10-0341-3); Hong Lai Ha (P-09-0312-5); Pun Man Leng (P-10-0375-5); Wong Wai Chan (P-97-0173-5); Loi Man Ieng (P-10-0353-2)
導師Jane Lung
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2013/2014
ESCE-4LPR-002The English language and communication skills for public relations practitioners' viewed by hotel and MICE industries
學生Chan Ka Io (P-10-0370-1); Chang Choi Peng (P-10-0366-1); Cheang Sio Chu (P-10-0352-6), Lou Lok Teng (P-10-0340-0); Wong Si Nga (P-10-0368-3)
導師Jane Lung
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2013/2014
ESCE-4LPR-003Ten years of public relations practice (2003-2013): Impact of socioeconomic development on the demand and importance of public relations in Macao
學生Kuok Weng Si (P-10-0342-9); Loi Ieng (P-10-0376-1); Wan In Hong (P-09-0315-0)
導師Vanessa Amaro
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2013/2014
ESCE-4LPR-004The role of public relations in refining corporate identity in Macau
學生陳惠娟 (P-10-0348-6); 張艷 (P-10-0350-7); 吳嘉儀 (P-10-0346-7); 梅嘉慧 (P-10-0362-3); 繆倩雯 (P-09-0320-3)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告I (MGPO4100)
學年2012/2013
ESCE-4LPR-005Is Macao aware of the importance of public relations? A content analysis of job advertisements and requirements for the practice in Macao
學生陳志恒 (P-10-0361-0); VERA CHAN (P-10-0363-9); 徐鎂婷 (P-10-0339-2); 陸寶珠 (P-10-0373-6)
導師Vanessa Amaro
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2013/2014
ESCE-4LPR-006The communication of social media among young people in Macao
學生Un Ka man; Un Teng; Vong Hio Tong; Wong Wai San
導師彭詠璇 Pang Weng Sun
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2013/2014
ESCE-4LPR-007Gastronomy tourism: a study of future bright group
學生Lin Jia Yin (P-10-0371-7); Chan Weng Si (P-10-0377-4); Chan Chi Kin (P-10-0358-3)
導師Ken Im
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2013/2014
ESCE-4LPR-008The review of the PR efforts by the Macau SAR government to promote SMEs
學生Cheong Weng Ian (P-10-0564-3); Cheang Nga Man (P-10-0365-8); Wong Huang Jiaxin (P-10-0345-1); Lao Si Nga (P-10-0367-7)
導師Ken Yan
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2013/2014
ESCE-4LPR-009Investigation of crisis management affected by public relations
學生Leong Lai Nga (P-11-0380-8); Chu Sok I (P-11-0384-6); Ng Mei Pou (P-11-0364-2); Kuan Cheng Kei (P-10-0349-2)
導師黎子明 Lai Tsz Ming
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-010Online tourism promotion using social media communication
學生Chan Ka Lam (P-11-0376-8); Lin Yan Shan (P-11-0372-0); Lam Weng I (P-11-0370-1); Wong Oi Kuan (P-11-0368-0)
導師黎子明 Lai Tsz Ming
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-011Community relations for security departments to implement community policing in Macao
學生Wong Wai Si (P-04-0634-0); Wan Chi Meng (P-11-0382-7); Kuok Im Leng (P-11-0386-5); Leong Lai San (P-11-0387-1); Iong Kam Pui (P-11-0388-4)
導師龍穎兒 Lung Wing Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-012The role of public relations in promoting tourism in Macau
學生Lei Ngai Kio (P-11-0363-6); Choi Sin I (P-11-0367-4); Lok Hoi Wun (P-11-0365-5)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-013The role of public relations in crisis management - A study of McDonald's
學生Chu Weng Pek (P-11-0377-1); Loi Chon Tat (P-10-0360-4)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-014The digital youth : An analysis of media habits of Macau high school students
學生Chan Weng Si (P-11-0383-3); Kwan Lai Ieng (P-11-0381-1); Kuok Mei Ian (P-11-0369-3)
導師Vanessa Fernandes Amaro
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-015Past, present, future MICE industry in Macau: in the practitioner perspective
學生Ao Pou Ian (P-12-0375-2); Lao Ka Man (P-12-0399-4); Leong I Cheng (P-12-0391-8); Wong Ka Man (p-12-0396-2)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-4LPR-016Utilizing the power of social media to promote Macau cultural heritage
學生Kuok Si Man (P-03-0470-5); Sin Iok I(P-12-0372-7); Lei Chio Ieng (P-12-0373-3); Mak Chao In (P-12-0384-3)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-4LPR-017The role of public relations in Macau tourism
學生Lei Ian Ieng (P-12-0374-6); Ho Ka Kei (P-12-0382-4); Pang Mei Ian (P-12-0386-2); Lo Ka Na (P-12-0380-5)
導師譚鳳儀 Tam Fung Yi ; 彭瑞明 Pang Soi Meng
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-4LPR-018The relationship between complaining intentions and complaining channels: a study of Macao bus services providers
學生Hoi Chi Hou (P-12-0393-7); Vong Weng Si (P-11-0375-2)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2015/2016