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ESCE-4LG-015Readiness for change: its antecedents and effect on organizational change
學生Sam Chon Kit (P-11-0239-3); Wong Hio Ian (P-11-0229-3); Ho Chi Tong (P-11-0237-1)
導師杜偉明 To Wai Ming
課程管理學學士學位課程 (4LG)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LG-016User adoption of mobile payment using NFC: An empirical study
學生Lao Weng Seng (P-11-0249-0); Wu Ka Cheng (P-11-0263-7); Wong Chong Ian (P-11-0253-0); Cheang Pek U (P-11-0251-1)
導師李少彬 Li Siu Pan
課程管理學學士學位課程 (4LG)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LG-017Las-Vegas style hotels in Macau - A glocalization perspective
學生Cheok Wai Kit (P-11-0266-2); Mun Man San (P-11-0261-8); Yu Qian Yin (P-11-0272-1); Tou Chang Wai (P-11-0270-2)
導師黎秀齡 Lai Sau Ling
課程管理學學士學位課程 (4LG)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LG-018Macao's servicescape and its effect on tourists' satisfaction
學生Lei Pou Chan (P-10-0261-1); Tou Chang Hou (P-11-0245-2); Huang Chai Ling (P-11-0258-1); Dong Ying Ying (P-11-0267-5)
導師杜偉明 To Wai Ming
課程管理學學士學位課程 (4LG)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LG-019The adoption of mobile commerce in Macao
學生Lei Sio Fong (P-10-0258-4); Kok Tsui Chi (P-11-0268-1)
導師譚鳳儀 Tam Fung Yi
課程管理學學士學位課程 (4LG)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LG-020The effect of leaders' motivational orientation and approach on team performance
學生Lok Sai Wa (P-06-0331-2); Fung Ming Wai (P-11-0264-3); Wong Hoi Ut (P-11-0256-2); Lao I Wa (P-11-0254-3)
導師杜偉明 To Wai Ming
課程管理學學士學位課程 (4LG)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LG-021Feng Shui and casino customer behavior
學生Chao Weng Ian (P-11-0273-4); Tam Hoi Ian (P-11-0271-5); Chan Pek Kuan (P-11-0269-4); Ao Ieong Pui Ieng (P-11-0265-6)
導師陳嘉賢 Chan Ka Yin
課程管理學學士學位課程 (4LG)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LMKT-004Relationship between personal values and mobile applications purchases and downloads in Macao
學生Lei Ka Long (P-11-0840-2); He Qian (P-11-0790-1); Leong Weng Ian (P-11-0358-3); Cheng Chi Kuan (P-11-0357-7)
導師陳嘉賢 Chan Ka Yin
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LMKT-005Customer satisfaction between mainland people and Macao residents in airline industry
學生Wong Ka Kin (P-11-0356-1); Fong Ka Kit (P-11-0347-0); Tang Tian Qi (P-11-0784-2)
導師彭詠璇 Pang Weng Sun
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LMKT-006Factors affecting consumer purchase intention in the Chinese online cosmetics market
學生Ao Im San (P-11-0354-2); Xie Xing Yi (P-11-0349-9); Lei Ka Kei (P-11-0352-3)
導師陳嘉賢 Chan Ka Yin
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LMKT-007The relationship between social network and purchase intention
學生Carolina Lei (P-11-0350-4); Leong Un Ieng (P-11-0348-3); Ng Kuok Chio (P-11-0343-2); Wong U Kit (P-11-0360-1)
導師陳嘉賢 Chan Ka Yin
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LMKT-008Explore the relationship between hotel and consumer factors and consumer choice of green hotel in China
學生Wang Lin (P-11-0791-7); Li Zhen Zhen (P-11-0789-6); Huang Zhuo Ya (P-11-0787-7)
導師高紅 Gao Jennifer Hong
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LMKT-009A study of factors affecting consumer decision-making styles
學生Liu Chen Yu (P-11-0785-8); Wang Xiao (P-11-0783-9); Wang Ying Xu (P-11-0838-1); Zhuang Zhao Yang (P-11-0346-4)
導師高紅 Gao Jennifer Hong
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LMKT-010A study of place branding in Macao
學生Lau Ka Lon (P-11-0340-7); Tang Chi Fong (P-11-0344-5); Zhang Ming Hao (P-11-0788-3); Chen Jia Qi (P-11-0345-1)
導師高紅 Gao Jennifer Hong
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-009Investigation of crisis management affected by public relations
學生Leong Lai Nga (P-11-0380-8); Chu Sok I (P-11-0384-6); Ng Mei Pou (P-11-0364-2); Kuan Cheng Kei (P-10-0349-2)
導師黎子明 Lai Tsz Ming
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-010Online tourism promotion using social media communication
學生Chan Ka Lam (P-11-0376-8); Lin Yan Shan (P-11-0372-0); Lam Weng I (P-11-0370-1); Wong Oi Kuan (P-11-0368-0)
導師黎子明 Lai Tsz Ming
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-011Community relations for security departments to implement community policing in Macao
學生Wong Wai Si (P-04-0634-0); Wan Chi Meng (P-11-0382-7); Kuok Im Leng (P-11-0386-5); Leong Lai San (P-11-0387-1); Iong Kam Pui (P-11-0388-4)
導師龍穎兒 Lung Wing Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-012The role of public relations in promoting tourism in Macau
學生Lei Ngai Kio (P-11-0363-6); Choi Sin I (P-11-0367-4); Lok Hoi Wun (P-11-0365-5)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-013The role of public relations in crisis management - A study of McDonald's
學生Chu Weng Pek (P-11-0377-1); Loi Chon Tat (P-10-0360-4)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-014The digital youth : An analysis of media habits of Macau high school students
學生Chan Weng Si (P-11-0383-3); Kwan Lai Ieng (P-11-0381-1); Kuok Mei Ian (P-11-0369-3)
導師Vanessa Fernandes Amaro
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015