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Call No.Title
ESCE-4LMKT-001A study of green purchasing behavior of automobile
Student(s)陳妙妍 (P-10-0331-6); 周穎珊 (P-10-0328-2); 李思慧 (P-10-0321-9); 梁巧嘉 (P-10-0333-5); 廖意詩 (P-10-0323-8)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report I (MGPO4100)
Academic Year2013/2014
ESCE-BM-171A study of how consumers adopt the idea of "LOHAS" in Macao
Student(s)Juliana da Silva (P-06-0292-4); Lam Mei Ha (P-06-0295-9); Lok Ka Man (P-06-0275-2); Ng Pek I (P-06-0285-2)
Advisor(s)譚鳳儀 Tam Fung Yi, Joyce
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-BM-039A Study of Macao Internal Factors and Mainland China Tourists' Decision of Coming to Macao
Student(s)U Iok Sun, Yvonne (P-98-0051-0); Chan Ka Kei, Karly (P-98-0162-2)
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2002/2003
ESCE-4LMKT-010A study of place branding in Macao
Student(s)Lau Ka Lon (P-11-0340-7); Tang Chi Fong (P-11-0344-5); Zhang Ming Hao (P-11-0788-3); Chen Jia Qi (P-11-0345-1)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-015A study of relationship between gender differences, perceived risk and compulsive buying on online shopping behavior
Student(s)Im Chi Hou (P-12-0351-7); Wong Hon Long (P-12-0357-4); Tong Chan Pong (P-12-0349-6); Chen Zhen (P-12-0354-2); Chen Min Qian (P-12-0894-3)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-BM-156A study of shopping orientation to branded clothing product in Macao
Student(s)Kuan Chi Fong (P-04-0005-5); Lou Yan Kei (P-04-0155-2)
Advisor(s)譚鳳儀 Tam Fung Yi, Joyce
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2008/2009
ESCE-BM-157A study of the corporate social responsibility effects on consumers decision making styles in Macau
Student(s)Wong Iok I (P-05-0368-2); Kuan Lai Peng (P-05-0365-7); Sio Lai (P-05-0354-4)
Advisor(s)譚鳳儀 Tam Fung Yi, Joyce
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2008/2009
ESCE-4LMKT-003A study of the factors for consumer online behavior towards social media marketing
Student(s)陳永傑 (P-10-0334-1); 林晨 (P-10-0767-3); 鄭嘉偉 (P-10-0337-3)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report I (MGPO4100)
Academic Year2013/2014
ESCE-BM-033A Study of the Frontline Staff of Banco Nacional Ultramarino, S.A. (Macau Branch)
Student(s)Lai Man Teng, Maggie (P-95-0487-3); Lai Man Chi, Candy (P-97-0147-2)
Advisor(s)Polly Tam
ProgramBachelor of Management (BM)
CourseGraducation Project I (MGPO401)
Academic Year2000/2001
ESCE-BM-024A Study of the Objectives and Future Travel Trends of Taiwanese Visitors Coming to Macau
Student(s)Sou Wa On, Angus (P-97-0022-2); Wong Hoi Hung, Amy (P-97-0395-9); Chio Weng Si, Belinda (P-97-0410-2)
Advisor(s)Samuel K.C. Tong
ProgramBachelor of Management (BM)
CourseGraducation Project I (MGPO401)
Academic Year2000/2001
ESCE-4LMKT-013A study on customer acceptance toward personalization in mobile advertising
Student(s)Ling Yili (P-12-0784-2); Yang Hong(P-12-0844-0); Fu Yu (P-12-0785-5)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-LCF-006A study on financial derivative instruments - applications and risk management
Student(s)Li Xiaoxi (P-05-0752-1); Zhou Guanghao (P-05-0763-4); Cheong Sin Ieng (P-05-0263-9); Chan Sok Teng (P-05-0290-8); Lei Chun Wa (P-05-0302-7)
ProgramBachelor of Accounting & Finance (LCF)
CourseGraducation Project II (MGPO402)
Academic Year2008/2009
ESCE-LCF-019A study on Renminbi exchange rate and Chinese international trade- case study of trade imbalancce between China and United States
Student(s)Lio Wai Hou (P-07-0215-4); Lei Im Man (P-07-0197-6); Lam Teng (P-07-0217-3); Chong Hio In (P-07-0205-7)
Advisor(s)蔡國權 Choi Kok Kun, Thomas
ProgramBachelor of Accounting & Finance (LCF)
CourseGraducation Project II (MGPO402)
Academic Year2010/2011
ESCE-BM-037A Study on the Consumer Behavior of Soft Drinks in Macau
Student(s)Mandy Pun; Kristy Hoi
Advisor(s)余麗萍 Yu Lai Peng, Amy
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2002/2003
ESCE-BM-155A study on the market perfoormance of personal insurance product in Macao -- A strategic marketing point of view
Student(s)Mak Un Kuan (P-05-0377-3); Chan Pak Iong (P-04-0472-1); Lai Sut Ieng (P-05-0348-5); Ho Iok Seng (P-05-0371-6); Leong Hou Leong (P-05-0366-3)
Advisor(s)Iu Cheok Vo
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2008/2009
ESCE-BM-044A Study on the Popularity of Qoo
Student(s)Chan Mei U, Agnes (P-92-0402-6); Luk Cheng I, Cecilia (P-98-0030-0); Lam Iat Kuai, Cecilia (P-98-0055-8); Lo Yuen Yi, Rosita (P-98-0342-3)
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2002/2003
ESCE-LCF-010A study on trading strategies in US stock & stock option markets
Student(s)Wang Yang Yan (P-06-0650-3); Wong Kin Nang (P-06-0222-2); Zhou Yan (P-06-0613-4); Jiang Le (P-06-0620-9)
Advisor(s)黃羨瑜 Huang Xian Yu
ProgramBachelor of Accounting & Finance (LCF)
CourseGraducation Project II (MGPO402)
Academic Year2009/2010
ESCE-LENI-010A Web-Based Environment for Promoting Productivity of an Enterprise (Approach A)
Student(s)Wang Zhenchen (P-02-0900-1); Liu Wenwen (P-02-0895-2); Wang Yueyao (P-02-0819-1); Chen Li (P-02-0797-2)
Advisor(s)梁叔螭 Leong Sok Lei
ProgramBachelor of Science in E-Commerce (LENI)
CourseGraducation Project II (MGPO402)
Academic Year2005/2006
ESLT-BLCI-452A wound in the earth & 《真面目》
Student(s)Iao Chon Kok(P-06-0117-7)
Advisor(s)朱瑛 Zhu Ying, Julia
ProgramBachelor of Arts in Chinese-English Translation and Interpretation (BLCI)
CourseGraduation Translation Project (MPTS411)
Academic Year2011/2012
ESCE-BM-063Acceptability of Civil Servant Reform Policy: An exploratory study in MSAR
Student(s)Chan Pek Chi (P-98-0356-1); Cheong Ka Man (P-00-0124-4); Lei Sio Fan (P-00-0090-2); Sio Lai Seong (P-00-0173-9)
Advisor(s)蘇榮坤 So Wing Kwan, William
ProgramBachelor of Management (BM)
CourseGraducation Project II (MGPO402)
Academic Year2004/2005