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Call No.Title
ESCE-4LG-042The study of employee involvement in Macau SMEs
Student(s)Lee Sao Peng (P-13-0255-3) ; Ke Liang Liang (P-13-0239-7) ; Loi Pui Ieng (P-13-0257-2)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LG-043The factors influencing employee's job performance in Macao service industry
Student(s)Iao Cheng Hong (P-13-0261-2) ; Ho Chon Hou (P-13-0260-9) ; Ao Ieong Ka Seng (P-13-0258-8)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Management (4LG)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LG-044Exploring the antecedent factors on turnover intention in Macao service organizations
Student(s)Cheang Hio San (P-13-0241-8) ; Chan Ka Wai (P-13-0264-7) ; Chum Shun Kwan (P-13-0269-1) ; Cheong Wai Kin (P-13-0263-1)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LG-045Measuring customer satisfaction and customer loyalty
Student(s)Cheang Ka Seng (P-13-0240-2) ; Lo Pek Kuan (P-13-0250-2) ; Vong Hio Lam (P-13-0244-3) ; Wong Hoi Ian (P-13-0248-1)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LG-046Customer complaint behavior in Macao restaurants
Student(s)Lam Kei Teng (P-13-0266-6) ; Ma Lai Si (P-13-0262-8) ; Lei Weng San (P-13-0245-6)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-016A study of brand equity on purchase intention - automobile as an example
Student(s)Ip Ling Wun (P-13-0352-0) ; Tan Ruifang (P-13-0340-1) ; Lei Weng Si (P-12-0712-8) ; Ho Chi Heng (P-13-0355-2)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-017The relationship study of packaging, price, brand engagement and brand awareness on brand loyalty
Student(s)Zhang Jin Song (P-13-0761-0) ; Wang Xue Ying (P-13-0756-4) ; Lou Chi Seng (P-13-0338-3) ; Hoi Ka Pui (P-13-0348-0)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-018An exploratory study of perceived crowding in the retail environment-consequences and antecedents
Student(s)Kuok Hou Hin (P-13-0349-3) ; Chan Chi Hou (P-13-0344-2) ; Lu Zhuo Xin (P-13-0342-3) ; Wong Yuen Ki (P-12-0705-3)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-019The relationship study of compulsive buying, money attitudes, materialism and social influence on gender difference
Student(s)Xu Xiangyue (P-13-0759-9) ; Huang Xueying (P-13-0760-4) ; Wu Hongmei (P-13-0757-0) ; Wu Yawen (P-13-0335-8)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-020The study of brand personality on the influential impacts towards purchase intention - Nikes as an example
Student(s)Chan Pui Ian (P-12-0365-2) ; Loi I Leng (P-13-0334-2) ; Choi Ka U (P-13-0354-9) ; Lei Shun Kwan (P-13-0347-4)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-021The study of intention to shop - the effects of shopping orientation, consumer innovativeness and gender difference
Student(s)Ng Iok Man (P-13-0341-7) ; Cheong Chon Wa (P-13-0343-6) ; Chan Lai Iong (P-13-0345-5)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LPR-021Usage of social media: a study of government public relations in Macao
Student(s)Chio In Cheng (P-13-0370-5) ; Lok I Kuan (P-13-0371-1) ; Chan In Fong (P-03-0625-9)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LPR-022An analysis of public relations in event management
Student(s)Mak Iok Peng (P-13-0374-3) ; Cheang I Tak (P-13-0375-9) ; Chan Sok Ian (P-13-0379-7)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-023Public relations for crisis management
Student(s)Lau Si Nga (P-13-0377-8) ; Chao I Mei (P-13-0378-1)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LPR-024The influence of corporate identity and public relations perceptions on customer loyalty: a case study of Sofitel Macao
Student(s)U Weng I (P-12-0385-9); Law Cheok Leng (P-13-0372-4); Tong Fong Cheng (P-13--381-8)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-025The acceptance of sustainable event in Macao: implications for public relations
Student(s)Wong Nga Teng (P-13-0382-1) ; Leong U Sin (P-13-0358-7) ; Chan Ka Lai (P-13-0386-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-026The use of public relations in tourism industry
Student(s)Lai Ka Weng (P-13-0359-3) ; Lee Hok Ieong (P-13-0369-0)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-027Public relations changing and communication development
Student(s)Wong Ka Cheng (P-13-0363-3) ; Leong Mei Teng (P-13-0373-0) ; Chan Chin Hang (P-13-0367-1)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESLT-4LL-099原文: "À Descoberta da China e dos Países Lusófonos – Potencialidades Turísticas e Estratégias Promocionais",譯文:"中國及葡語系國家和地區概況"
Student(s)杜康依 (P-13-0730-3)
Advisor(s)王曉妍 Wang Xiaoyan
ProgramBachelor of Arts in Chinese-Portuguese Translation and Interpretation (4LL)
CourseGraduation Translation Project (TRAN4106)
Academic Year2016/2017
ESLT-4LL-100原文: "À Descoberta da China e dos Países Lusófonos – Potencialidades Turísticas e Estratégias Promocionais",譯文:"探索中國及葡語國家旅遊業潛力及推廣策略"
Student(s)李睿萍 (P-13-0732-2)
Advisor(s)王曉妍 Wang Xiaoyan
ProgramBachelor of Arts in Chinese-Portuguese Translation and Interpretation (4LL)
CourseGraduation Translation Project (TRAN4106)
Academic Year2016/2017