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Call No.Title
ESCE-4LG-011MH370 and life assurance
Student(s)Leong Weng Ka (P-11-0241-1); Lam Un Kin (P-11-0233-3); Ng Chon Man (P-11-0242-7)
Advisor(s)陳智彪 Chan Chi Biu
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-012Management of servicescape for tourists with disabilities: An exploratory study in Macao
Student(s)Chan In Wai (P-11-0222-3); Hau Sin U (P-11-0252-4); Lai Hoi Ian (P-11-0238-7); Kuan Un Teng (P-11-0240-8)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-013Management Commitment to quality in Macao: its dimensions, conceptualization and effect
Student(s)So U Sam (P-11-0235-2); Leong Weng Ian (P-11-0223-6); Ho Pou Sin (P-11-0231-4); Kuok Sok Man (P-11-0225-5)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-014How do Macao's organizations view corporate social responsibility?
Student(s)Chong Kuok Wai (P-11-0232-0); Cuan Zhi Hao (P-11-0837-8); Xu Ge (P-11-0778-3); Yan De Kai (P-11-0782-3)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-015Readiness for change: its antecedents and effect on organizational change
Student(s)Sam Chon Kit (P-11-0239-3); Wong Hio Ian (P-11-0229-3); Ho Chi Tong (P-11-0237-1)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-016User adoption of mobile payment using NFC: An empirical study
Student(s)Lao Weng Seng (P-11-0249-0); Wu Ka Cheng (P-11-0263-7); Wong Chong Ian (P-11-0253-0); Cheang Pek U (P-11-0251-1)
Advisor(s)李少彬 Li Siu Pan
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-017Las-Vegas style hotels in Macau - A glocalization perspective
Student(s)Cheok Wai Kit (P-11-0266-2); Mun Man San (P-11-0261-8); Yu Qian Yin (P-11-0272-1); Tou Chang Wai (P-11-0270-2)
Advisor(s)黎秀齡 Lai Sau Ling
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-018Macao's servicescape and its effect on tourists' satisfaction
Student(s)Lei Pou Chan (P-10-0261-1); Tou Chang Hou (P-11-0245-2); Huang Chai Ling (P-11-0258-1); Dong Ying Ying (P-11-0267-5)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-019The adoption of mobile commerce in Macao
Student(s)Lei Sio Fong (P-10-0258-4); Kok Tsui Chi (P-11-0268-1)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-020The effect of leaders' motivational orientation and approach on team performance
Student(s)Lok Sai Wa (P-06-0331-2); Fung Ming Wai (P-11-0264-3); Wong Hoi Ut (P-11-0256-2); Lao I Wa (P-11-0254-3)
Advisor(s)杜偉明 To Wai Ming
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LG-021Feng Shui and casino customer behavior
Student(s)Chao Weng Ian (P-11-0273-4); Tam Hoi Ian (P-11-0271-5); Chan Pek Kuan (P-11-0269-4); Ao Ieong Pui Ieng (P-11-0265-6)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of Management (4LG)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-004Relationship between personal values and mobile applications purchases and downloads in Macao
Student(s)Lei Ka Long (P-11-0840-2); He Qian (P-11-0790-1); Leong Weng Ian (P-11-0358-3); Cheng Chi Kuan (P-11-0357-7)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-005Customer satisfaction between mainland people and Macao residents in airline industry
Student(s)Wong Ka Kin (P-11-0356-1); Fong Ka Kit (P-11-0347-0); Tang Tian Qi (P-11-0784-2)
Advisor(s)彭詠璇 Pang Weng Sun
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-006Factors affecting consumer purchase intention in the Chinese online cosmetics market
Student(s)Ao Im San (P-11-0354-2); Xie Xing Yi (P-11-0349-9); Lei Ka Kei (P-11-0352-3)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-007The relationship between social network and purchase intention
Student(s)Carolina Lei (P-11-0350-4); Leong Un Ieng (P-11-0348-3); Ng Kuok Chio (P-11-0343-2); Wong U Kit (P-11-0360-1)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-008Explore the relationship between hotel and consumer factors and consumer choice of green hotel in China
Student(s)Wang Lin (P-11-0791-7); Li Zhen Zhen (P-11-0789-6); Huang Zhuo Ya (P-11-0787-7)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-009A study of factors affecting consumer decision-making styles
Student(s)Liu Chen Yu (P-11-0785-8); Wang Xiao (P-11-0783-9); Wang Ying Xu (P-11-0838-1); Zhuang Zhao Yang (P-11-0346-4)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-010A study of place branding in Macao
Student(s)Lau Ka Lon (P-11-0340-7); Tang Chi Fong (P-11-0344-5); Zhang Ming Hao (P-11-0788-3); Chen Jia Qi (P-11-0345-1)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LPR-009Investigation of crisis management affected by public relations
Student(s)Leong Lai Nga (P-11-0380-8); Chu Sok I (P-11-0384-6); Ng Mei Pou (P-11-0364-2); Kuan Cheng Kei (P-10-0349-2)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LPR-010Online tourism promotion using social media communication
Student(s)Chan Ka Lam (P-11-0376-8); Lin Yan Shan (P-11-0372-0); Lam Weng I (P-11-0370-1); Wong Oi Kuan (P-11-0368-0)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015