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索書號標題
ESCE-BM-169A study of country of origin image impacts on consumer decision making style in luxury brand
學生Lao I Kam (P-06-0277-1); Leong Sio Mui (P-06-0287-1); Hoi Ieok I (P-06-0293-0)
導師譚鳳儀 Tam Fung Yi, Joyce
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2009/2010
ESCE-BM-210A Study of Dining-out Habits of Consumers in Macau-From the Socio-cultural Perspective of Eating-out Behaviour
學生Cheng, Ka Hei (P-09-0272-1); Cheong, Ka Seng (P-09-0260-5); Mak, Mei Fun (P-03-0036-5); Wong, Lai Lai Maria (P-03-0010-1); Wong, Wai I (P-07-0270-8)
導師Ng Sio Wang
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2012/2013
ESCE-BM-124A Study of Eating-out Behavior in Macau -- From a Perspective of Consumption Socialization
學生Fong Hao I (P-04-0013-3); Mak Mei Teng (P-04-0066-6); Kong Hio Kuan (P-04-0471-8)
導師吳紹宏 Ng Sio Wang, Albe
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2007/2008
ESCE-4LMKT-009A study of factors affecting consumer decision-making styles
學生Liu Chen Yu (P-11-0785-8); Wang Xiao (P-11-0783-9); Wang Ying Xu (P-11-0838-1); Zhuang Zhao Yang (P-11-0346-4)
導師高紅 Gao Jennifer Hong
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LMKT-001A study of green purchasing behavior of automobile
學生陳妙妍 (P-10-0331-6); 周穎珊 (P-10-0328-2); 李思慧 (P-10-0321-9); 梁巧嘉 (P-10-0333-5); 廖意詩 (P-10-0323-8)
導師吳紹宏 Ng Sio Wang
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告I (MGPO4100)
學年2013/2014
ESCE-BM-171A study of how consumers adopt the idea of "LOHAS" in Macao
學生Juliana da Silva (P-06-0292-4); Lam Mei Ha (P-06-0295-9); Lok Ka Man (P-06-0275-2); Ng Pek I (P-06-0285-2)
導師譚鳳儀 Tam Fung Yi, Joyce
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2009/2010
ESCE-BM-039A Study of Macao Internal Factors and Mainland China Tourists' Decision of Coming to Macao
學生U Iok Sun, Yvonne (P-98-0051-0); Chan Ka Kei, Karly (P-98-0162-2)
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2002/2003
ESCE-4LMKT-010A study of place branding in Macao
學生Lau Ka Lon (P-11-0340-7); Tang Chi Fong (P-11-0344-5); Zhang Ming Hao (P-11-0788-3); Chen Jia Qi (P-11-0345-1)
導師高紅 Gao Jennifer Hong
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LMKT-015A study of relationship between gender differences, perceived risk and compulsive buying on online shopping behavior
學生Im Chi Hou (P-12-0351-7); Wong Hon Long (P-12-0357-4); Tong Chan Pong (P-12-0349-6); Chen Zhen (P-12-0354-2); Chen Min Qian (P-12-0894-3)
導師吳紹宏 Ng Sio Wang
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-BM-156A study of shopping orientation to branded clothing product in Macao
學生Kuan Chi Fong (P-04-0005-5); Lou Yan Kei (P-04-0155-2)
導師譚鳳儀 Tam Fung Yi, Joyce
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2008/2009
ESCE-BM-157A study of the corporate social responsibility effects on consumers decision making styles in Macau
學生Wong Iok I (P-05-0368-2); Kuan Lai Peng (P-05-0365-7); Sio Lai (P-05-0354-4)
導師譚鳳儀 Tam Fung Yi, Joyce
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2008/2009
ESCE-4LMKT-003A study of the factors for consumer online behavior towards social media marketing
學生陳永傑 (P-10-0334-1); 林晨 (P-10-0767-3); 鄭嘉偉 (P-10-0337-3)
導師吳紹宏 Ng Sio Wang
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告I (MGPO4100)
學年2013/2014
ESCE-BM-033A Study of the Frontline Staff of Banco Nacional Ultramarino, S.A. (Macau Branch)
學生Lai Man Teng, Maggie (P-95-0487-3); Lai Man Chi, Candy (P-97-0147-2)
導師Polly Tam
課程管理學學士學位補充課程 (BM)
科目研習計劃I (MGPO401)
學年2000/2001
ESCE-BM-024A Study of the Objectives and Future Travel Trends of Taiwanese Visitors Coming to Macau
學生Sou Wa On, Angus (P-97-0022-2); Wong Hoi Hung, Amy (P-97-0395-9); Chio Weng Si, Belinda (P-97-0410-2)
導師Samuel K.C. Tong
課程管理學學士學位補充課程 (BM)
科目研習計劃I (MGPO401)
學年2000/2001
ESCE-4LMKT-013A study on customer acceptance toward personalization in mobile advertising
學生Ling Yili (P-12-0784-2); Yang Hong(P-12-0844-0); Fu Yu (P-12-0785-5)
導師吳紹宏 Ng Sio Wang
課程工商管理學士學位課程 (市場學專業) (4LMKT)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-LCF-006A study on financial derivative instruments - applications and risk management
學生Li Xiaoxi (P-05-0752-1); Zhou Guanghao (P-05-0763-4); Cheong Sin Ieng (P-05-0263-9); Chan Sok Teng (P-05-0290-8); Lei Chun Wa (P-05-0302-7)
課程會計暨金融學士學位補充課程 (LCF)
科目研習計劃II (MGPO402)
學年2008/2009
ESCE-LCF-019A study on Renminbi exchange rate and Chinese international trade- case study of trade imbalancce between China and United States
學生Lio Wai Hou (P-07-0215-4); Lei Im Man (P-07-0197-6); Lam Teng (P-07-0217-3); Chong Hio In (P-07-0205-7)
導師蔡國權 Choi Kok Kun, Thomas
課程會計暨金融學士學位補充課程 (LCF)
科目研習計劃II (MGPO402)
學年2010/2011
ESCE-BM-037A Study on the Consumer Behavior of Soft Drinks in Macau
學生Mandy Pun; Kristy Hoi
導師余麗萍 Yu Lai Peng, Amy
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2002/2003
ESCE-BM-155A study on the market perfoormance of personal insurance product in Macao -- A strategic marketing point of view
學生Mak Un Kuan (P-05-0377-3); Chan Pak Iong (P-04-0472-1); Lai Sut Ieng (P-05-0348-5); Ho Iok Seng (P-05-0371-6); Leong Hou Leong (P-05-0366-3)
導師Iu Cheok Vo
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2008/2009
ESCE-BM-044A Study on the Popularity of Qoo
學生Chan Mei U, Agnes (P-92-0402-6); Luk Cheng I, Cecilia (P-98-0030-0); Lam Iat Kuai, Cecilia (P-98-0055-8); Lo Yuen Yi, Rosita (P-98-0342-3)
課程管理學學士學位補充課程 (BM)
科目研習計劃II (MGPO402)
學年2002/2003