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ESCE-4LPR-021Usage of social media: a study of government public relations in Macao
學生Chio In Cheng (P-13-0370-5) ; Lok I Kuan (P-13-0371-1) ; Chan In Fong (P-03-0625-9)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2016/2017
ESCE-4LPR-022An analysis of public relations in event management
學生Mak Iok Peng (P-13-0374-3) ; Cheang I Tak (P-13-0375-9) ; Chan Sok Ian (P-13-0379-7)
導師黎子明 Lai Tsz Ming
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告I (MGPO4100)
學年2016/2017
ESCE-4LPR-023Public relations for crisis management
學生Lau Si Nga (P-13-0377-8) ; Chao I Mei (P-13-0378-1)
導師黎子明 Lai Tsz Ming
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2016/2017
ESCE-4LPR-024The influence of corporate identity and public relations perceptions on customer loyalty: a case study of Sofitel Macao
學生U Weng I (P-12-0385-9); Law Cheok Leng (P-13-0372-4); Tong Fong Cheng (P-13--381-8)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告I (MGPO4100)
學年2016/2017
ESCE-4LPR-025The acceptance of sustainable event in Macao: implications for public relations
學生Wong Nga Teng (P-13-0382-1) ; Leong U Sin (P-13-0358-7) ; Chan Ka Lai (P-13-0386-2)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告I (MGPO4100)
學年2016/2017
ESCE-4LPR-026The use of public relations in tourism industry
學生Lai Ka Weng (P-13-0359-3) ; Lee Hok Ieong (P-13-0369-0)
導師黎子明 Lai Tsz Ming
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告I (MGPO4100)
學年2016/2017
ESCE-4LPR-027Public relations changing and communication development
學生Wong Ka Cheng (P-13-0363-3) ; Leong Mei Teng (P-13-0373-0) ; Chan Chin Hang (P-13-0367-1)
導師黎子明 Lai Tsz Ming
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告I (MGPO4100)
學年2016/2017
ESCE-4LPR-015Past, present, future MICE industry in Macau: in the practitioner perspective
學生Ao Pou Ian (P-12-0375-2); Lao Ka Man (P-12-0399-4); Leong I Cheng (P-12-0391-8); Wong Ka Man (p-12-0396-2)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-4LPR-016Utilizing the power of social media to promote Macau cultural heritage
學生Kuok Si Man (P-03-0470-5); Sin Iok I(P-12-0372-7); Lei Chio Ieng (P-12-0373-3); Mak Chao In (P-12-0384-3)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-4LPR-017The role of public relations in Macau tourism
學生Lei Ian Ieng (P-12-0374-6); Ho Ka Kei (P-12-0382-4); Pang Mei Ian (P-12-0386-2); Lo Ka Na (P-12-0380-5)
導師譚鳳儀 Tam Fung Yi ; 彭瑞明 Pang Soi Meng
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-4LPR-018The relationship between complaining intentions and complaining channels: a study of Macao bus services providers
學生Hoi Chi Hou (P-12-0393-7); Vong Weng Si (P-11-0375-2)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-4LPR-019The role of public relations in building brand identity in Macau: a case study of airline company in development of a frequent flyer program
學生Chan Man Lok (P-12-0371-1); Cheng Kin Hong (P-12-0387-8); Zhang Chao Jie (P-12-0719-1)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2015/2016
ESCE-4LPR-020How important is public relations on the image of hotel industry in Macao
學生Iao Peng (P-12-0390-2); Ng Sam U (P-12-0388-1); Tam Sok Lan (P-11-0378-7); Wong Un San (P-12-0398-1)
導師譚鳳儀 Tam Fung Yi ; 彭瑞明 Pang Soi Meng
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告I (MGPO4100)
學年2015/2016
ESCE-4LPR-009Investigation of crisis management affected by public relations
學生Leong Lai Nga (P-11-0380-8); Chu Sok I (P-11-0384-6); Ng Mei Pou (P-11-0364-2); Kuan Cheng Kei (P-10-0349-2)
導師黎子明 Lai Tsz Ming
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-010Online tourism promotion using social media communication
學生Chan Ka Lam (P-11-0376-8); Lin Yan Shan (P-11-0372-0); Lam Weng I (P-11-0370-1); Wong Oi Kuan (P-11-0368-0)
導師黎子明 Lai Tsz Ming
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-011Community relations for security departments to implement community policing in Macao
學生Wong Wai Si (P-04-0634-0); Wan Chi Meng (P-11-0382-7); Kuok Im Leng (P-11-0386-5); Leong Lai San (P-11-0387-1); Iong Kam Pui (P-11-0388-4)
導師龍穎兒 Lung Wing Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-012The role of public relations in promoting tourism in Macau
學生Lei Ngai Kio (P-11-0363-6); Choi Sin I (P-11-0367-4); Lok Hoi Wun (P-11-0365-5)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-013The role of public relations in crisis management - A study of McDonald's
學生Chu Weng Pek (P-11-0377-1); Loi Chon Tat (P-10-0360-4)
導師譚鳳儀 Tam Fung Yi
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-014The digital youth : An analysis of media habits of Macau high school students
學生Chan Weng Si (P-11-0383-3); Kwan Lai Ieng (P-11-0381-1); Kuok Mei Ian (P-11-0369-3)
導師Vanessa Fernandes Amaro
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2014/2015
ESCE-4LPR-001The power of words in communication a discourse analysis of skin- care product advertisements
學生Wong Hio Fan (P-10-0341-3); Hong Lai Ha (P-09-0312-5); Pun Man Leng (P-10-0375-5); Wong Wai Chan (P-97-0173-5); Loi Man Ieng (P-10-0353-2)
導師Jane Lung
課程文學士學位課程 (公共關係專業) (4LPR)
科目畢業報告II (MGPO4110)
學年2013/2014