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Call No.Title
ESCE-4LPR-028Public relations and branding in life insurance industry: a case study of vitality campaign in Macau
Student(s)梁淑兒 LEONG SOK I (P-14-0400-9); 施穎虹 SI WENG HONG (P-14-0403-1); 劉健華 LAO KIN WA (P-13-0376-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LPR-029A Study of Public perception of Public Relations in Macau
Student(s)梁綺彤 LEONG I TONG (P-14-0411-2)麥雪婷 MAK SUT TENG (P-14-0385-3)馬俊龍 MA CHON LONG (P-14-0409-1)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2017/2018
ESCE-4LPR-030Cultural values impact on corporate social responsibility: a study of public relations practitioners in Macao
Student(s)黃錦毅 WONG KAM NGAI (P-14-0397-2); 吳嘉麗 NG KA LAI (P-14-0389-1)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LPR-031Rebuilding brand name after crisis
Student(s)梁泳儀 LEONG WENG I (P-14-0388-8); 陸米賢 LOK MAI IN (P-14-0396-6); 李翠葵 LEI CHOI KUAI (P-14-0402-8)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LPR-032Public relations in insurance industry
Student(s)趙善杰 CHIO SIN KIT(P-14-0410-6); 朱啓良 CHU KAI LEONG (P-14-0390-9); 龍欣兒 LUNG IAN I (P-14-0394-7)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LPR-033The utilization of public relations in event management
Student(s)區妙敏 AO MIO MAN (P-14-0386-9); 梁綺紅 LEONG I HONG (P-14-0398-5); 李詠賢 LEI WENG IN (P-13-0436-3)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2017/2018
ESCE-4LPR-034The role of public Relations in election
Student(s)麥麗欣 MAK LAI IAN (P-14-0406-6); 李俊穎 LI JUNYING (P-14-0384-0); 林兆茵 LAM SIO IAN (P-14-0391-2)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LPR-035How public professionals handle crisis: a study of Galaxy Macau
Student(s)卓美娜 CHEOK MEI NA (P-14-0401-2); 梁俊儀 LEONG CHON I (P-14-0387-2); 黃苑靖 VONG UN CHENG (P-14-0393-1)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LPR-021Usage of social media: a study of government public relations in Macao
Student(s)Chio In Cheng (P-13-0370-5) ; Lok I Kuan (P-13-0371-1) ; Chan In Fong (P-03-0625-9)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LPR-022An analysis of public relations in event management
Student(s)Mak Iok Peng (P-13-0374-3) ; Cheang I Tak (P-13-0375-9) ; Chan Sok Ian (P-13-0379-7)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-023Public relations for crisis management
Student(s)Lau Si Nga (P-13-0377-8) ; Chao I Mei (P-13-0378-1)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LPR-024The influence of corporate identity and public relations perceptions on customer loyalty: a case study of Sofitel Macao
Student(s)U Weng I (P-12-0385-9); Law Cheok Leng (P-13-0372-4); Tong Fong Cheng (P-13--381-8)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-025The acceptance of sustainable event in Macao: implications for public relations
Student(s)Wong Nga Teng (P-13-0382-1) ; Leong U Sin (P-13-0358-7) ; Chan Ka Lai (P-13-0386-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-026The use of public relations in tourism industry
Student(s)Lai Ka Weng (P-13-0359-3) ; Lee Hok Ieong (P-13-0369-0)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-027Public relations changing and communication development
Student(s)Wong Ka Cheng (P-13-0363-3) ; Leong Mei Teng (P-13-0373-0) ; Chan Chin Hang (P-13-0367-1)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report I (MGPO4100)
Academic Year2016/2017
ESCE-4LPR-015Past, present, future MICE industry in Macau: in the practitioner perspective
Student(s)Ao Pou Ian (P-12-0375-2); Lao Ka Man (P-12-0399-4); Leong I Cheng (P-12-0391-8); Wong Ka Man (p-12-0396-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-016Utilizing the power of social media to promote Macau cultural heritage
Student(s)Kuok Si Man (P-03-0470-5); Sin Iok I(P-12-0372-7); Lei Chio Ieng (P-12-0373-3); Mak Chao In (P-12-0384-3)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-017The role of public relations in Macau tourism
Student(s)Lei Ian Ieng (P-12-0374-6); Ho Ka Kei (P-12-0382-4); Pang Mei Ian (P-12-0386-2); Lo Ka Na (P-12-0380-5)
Advisor(s)譚鳳儀 Tam Fung Yi ; 彭瑞明 Pang Soi Meng
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-018The relationship between complaining intentions and complaining channels: a study of Macao bus services providers
Student(s)Hoi Chi Hou (P-12-0393-7); Vong Weng Si (P-11-0375-2)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LPR-019The role of public relations in building brand identity in Macau: a case study of airline company in development of a frequent flyer program
Student(s)Chan Man Lok (P-12-0371-1); Cheng Kin Hong (P-12-0387-8); Zhang Chao Jie (P-12-0719-1)
Advisor(s)譚鳳儀 Tam Fung Yi
ProgramBachelor of Arts in Public Relations (4LPR)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016