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Call No.Title
ESCE-4LMKT-016A study of brand equity on purchase intention - automobile as an example
Student(s)Ip Ling Wun (P-13-0352-0) ; Tan Ruifang (P-13-0340-1) ; Lei Weng Si (P-12-0712-8) ; Ho Chi Heng (P-13-0355-2)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-017The relationship study of packaging, price, brand engagement and brand awareness on brand loyalty
Student(s)Zhang Jin Song (P-13-0761-0) ; Wang Xue Ying (P-13-0756-4) ; Lou Chi Seng (P-13-0338-3) ; Hoi Ka Pui (P-13-0348-0)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-018An exploratory study of perceived crowding in the retail environment-consequences and antecedents
Student(s)Kuok Hou Hin (P-13-0349-3) ; Chan Chi Hou (P-13-0344-2) ; Lu Zhuo Xin (P-13-0342-3) ; Wong Yuen Ki (P-12-0705-3)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-019The relationship study of compulsive buying, money attitudes, materialism and social influence on gender difference
Student(s)Xu Xiangyue (P-13-0759-9) ; Huang Xueying (P-13-0760-4) ; Wu Hongmei (P-13-0757-0) ; Wu Yawen (P-13-0335-8)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-020The study of brand personality on the influential impacts towards purchase intention - Nikes as an example
Student(s)Chan Pui Ian (P-12-0365-2) ; Loi I Leng (P-13-0334-2) ; Choi Ka U (P-13-0354-9) ; Lei Shun Kwan (P-13-0347-4)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-021The study of intention to shop - the effects of shopping orientation, consumer innovativeness and gender difference
Student(s)Ng Iok Man (P-13-0341-7) ; Cheong Chon Wa (P-13-0343-6) ; Chan Lai Iong (P-13-0345-5)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-011A relational study of money attitude, price consciousness, value and materialism - the purchase intention of BMW as an example
Student(s)Wang Xinwei (P-12-0845-3); Yang Bihua (P-12-0366-8); Ieong Man San (P-12-0348-3); Li Anna (P-12-0352-3)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LMKT-012A relationship study of money attitude, compulsive buying behavior and value: the case of "Rolex" as a purchase intention of luxurious good
Student(s)Chan Chou Cheng (P-12-0361-4); Fong Chi Hou (P-12-0363-3); Ng Ka Man (P-12-0356-1)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LMKT-013A study on customer acceptance toward personalization in mobile advertising
Student(s)Ling Yili (P-12-0784-2); Yang Hong(P-12-0844-0); Fu Yu (P-12-0785-5)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LMKT-014A relationship study of customer mood, service quality, customer satisfaction and shopping involvement
Student(s)Wong Teng Teng (P-12-0367-1); Un Ka Ian (P-12-0714-7); Xiao Yan (P-12-0359-3)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LMKT-015A study of relationship between gender differences, perceived risk and compulsive buying on online shopping behavior
Student(s)Im Chi Hou (P-12-0351-7); Wong Hon Long (P-12-0357-4); Tong Chan Pong (P-12-0349-6); Chen Zhen (P-12-0354-2); Chen Min Qian (P-12-0894-3)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2015/2016
ESCE-4LMKT-004Relationship between personal values and mobile applications purchases and downloads in Macao
Student(s)Lei Ka Long (P-11-0840-2); He Qian (P-11-0790-1); Leong Weng Ian (P-11-0358-3); Cheng Chi Kuan (P-11-0357-7)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-005Customer satisfaction between mainland people and Macao residents in airline industry
Student(s)Wong Ka Kin (P-11-0356-1); Fong Ka Kit (P-11-0347-0); Tang Tian Qi (P-11-0784-2)
Advisor(s)彭詠璇 Pang Weng Sun
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-006Factors affecting consumer purchase intention in the Chinese online cosmetics market
Student(s)Ao Im San (P-11-0354-2); Xie Xing Yi (P-11-0349-9); Lei Ka Kei (P-11-0352-3)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-007The relationship between social network and purchase intention
Student(s)Carolina Lei (P-11-0350-4); Leong Un Ieng (P-11-0348-3); Ng Kuok Chio (P-11-0343-2); Wong U Kit (P-11-0360-1)
Advisor(s)陳嘉賢 Chan Ka Yin
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-008Explore the relationship between hotel and consumer factors and consumer choice of green hotel in China
Student(s)Wang Lin (P-11-0791-7); Li Zhen Zhen (P-11-0789-6); Huang Zhuo Ya (P-11-0787-7)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-009A study of factors affecting consumer decision-making styles
Student(s)Liu Chen Yu (P-11-0785-8); Wang Xiao (P-11-0783-9); Wang Ying Xu (P-11-0838-1); Zhuang Zhao Yang (P-11-0346-4)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-010A study of place branding in Macao
Student(s)Lau Ka Lon (P-11-0340-7); Tang Chi Fong (P-11-0344-5); Zhang Ming Hao (P-11-0788-3); Chen Jia Qi (P-11-0345-1)
Advisor(s)高紅 Gao Jennifer Hong
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2014/2015
ESCE-4LMKT-001A study of green purchasing behavior of automobile
Student(s)陳妙妍 (P-10-0331-6); 周穎珊 (P-10-0328-2); 李思慧 (P-10-0321-9); 梁巧嘉 (P-10-0333-5); 廖意詩 (P-10-0323-8)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report I (MGPO4100)
Academic Year2013/2014
ESCE-4LMKT-002A correlational study of factors influencing consumer complaint intention
Student(s)陳嘉盈 (P-10-0769-2); 黎曉彤 (P-10-0320-3); 蔡麗坪 (P-10-0322-2); 黃妙珍 (P-10-0330-3); 王聖玄 (P-10-0329-5)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report I (MGPO4100)
Academic Year2013/2014