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Call No.Title
ESCE-4LMKT-028The effect of perceived value, satisfaction and loyalty toward customers' choices of various restaurants in Macao
Student(s)藺殊平 LIN SHUPING (P-15-0773-3); 梁潔瑩 LEONG KIT IENG (P-15-0332-0); 嚴鎮華 YAN ZHENHUA (P-15-0776-5)
Advisor(s)Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2018/2019
ESCE-4LMKT-029The study of student's intention preferences on master's degree in Macao
Student(s)黃碧瑩 WONG PEK IENG (P-15-0330-1); 甄曉琪 IAN HIO KEI (P-15-0338-7); 陳婷楓 CHAN TENG FONG (P-15-0835-0); 歐陽詠彤 AO IEONG WENG TONG (P-15-0328-0)
Advisor(s)Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2018/2019
ESCE-4LMKT-030A relational study on age and different gender, attitude, perceived risk and trust towards online buying behavior
Student(s)陳筱藝 CHAN SIO NGAI (P-14-0376-2); 陳程 CHEN CHENG (P-14-0377-5)
Advisor(s)Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2018/2019
ESCE-4LMKT-031The relationship of destination images, tourist satisfaction and revisit intention: a case of Mainland China tourists in Macao
Student(s)宋佳憶 SONG JIAYI (P-15-0769-3); 宋威利 SONG WAI LEI (P-15-0337-1); 王思勰 WANG SIXIE (P-15-0895-5)
Advisor(s)Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2018/2019
ESCE-4LMKT-032The marketing effects of travel behavior
Student(s)林艷敏 LAM IM MAN (P-15-0327-4); 霍達 HUO DA (P-15-0768-7); 周小力 ZHOU XIAOLI (P-15-0770-8); 梁思敏 LEONG SI MAN (P-15-0334-9)
Advisor(s)黎子明 Lai Tsz Ming
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2018/2019
ESCE-4LMKT-033The investigation of fashion product strategy
Student(s)陳冬東 CHEN DONGDONG (P-15-0771-1); 鄺慧欣 KUANG HUI HSIN (P-15-0340-8); 陳嘉健 CHAN KA KIN (P-15-0841-9); 陳錦源 CHAN KAM UN (P-15-0326-1)
Advisor(s)Lai Tsz Ming
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2018/2019
ESCE-4LMKT-034Effects of green marketing in hospitality industry
Student(s)黎民偉 LAI MAN WAI (P-15-0331-4); 董展圖 TONG CHIN TOU (P-15-0343-3); 樊瑞敏 FAN SOI MAN (P-15-0336-8); 吳綺珊 NG I SAN (P-15-0341-1)
Advisor(s)Lai Tsz Ming
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2018/2019
ESCE-4LMKT-022A relational study of innovativeness, perceived risk, perceived value and trust on the actual use of online banking
Student(s)劉浩天 LAU HO TIN (P-14-0378-1); 周柏霖 CHAO PAK LAM (P-14-0372-1); 歐陽淑雯 AO IEONG SOK MAN (P-14-0364-3); 侯婉儀 HAU YUEN YEE (P-14-0380-2)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LMKT-023A study of the behavioural intention on mobile payment: based on UTAUT with innovativeness
Student(s)鄧淑華 TANG SOK WA (P-14-0369-7); 黃靜榆 WONG CHING YU (P-14-0888-3); 陳美濼 CHAN MEI LOK (P-14-0375-6);; 唐少軒 TONG SIU HIN (P-14-0379-4); 羅德正 LO TAK CHENG (P-14-0362-4)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LMKT-024Social media marketing: impact of social media on user's attitudes towards brand, eWOM and purchase intention
Student(s)高子鈺 GAO ZIYU (P-14-0847-9); 邵丹 SHAO DAN (P-14-0848-2); 代子璇 DAI ZIXUAN (P-14-0851-9); 李星蓉 LI XINGRONG (P-14-0852-2); 吳思奇 WU SIQI (P-13-0758-3);
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LMKT-025A study of the theory of planned behavior (TPB) on green purchase behavior
Student(s)張凌峰 CHEONG LENG FONG (P-14-0365-9);黎庭暉 LAI TENG FAI (P-14-0361-1);鄺靖怡 KUONG CHENG I (P-14-0370-2);梁文嘉 LEONG MAN KA (P-14-0382-1);梁家誥 LEONG KA KOU (P-14-0367-8)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LMKT-026A study of the factors influencing the continuous usage intention in online shopping---Taobao as an example
Student(s)古健明 KU KIN MENG (P-14-0374-3);薛銀龍 XUE YINLONG (P-14-0849-8);蔡仕杰 CAI SHIJIE (P-14-0368-1);付宸 FU CHEN (P-14-0850-3)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LMKT-027Factors influencing consumer cafe experience on purchase intention
Student(s)司徒茵如 SI TOU IAN U (P-14-0371-8);王旭姮 WANG XUHENG (P-14-0906-1);劉金穎 LIU JINYING (P-14-0905-8);戴詠恩 TAI WENG IAN (P-14-0373-7)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2017/2018
ESCE-4LMKT-016A study of brand equity on purchase intention - automobile as an example
Student(s)Ip Ling Wun (P-13-0352-0) ; Tan Ruifang (P-13-0340-1) ; Lei Weng Si (P-12-0712-8) ; Ho Chi Heng (P-13-0355-2)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-017The relationship study of packaging, price, brand engagement and brand awareness on brand loyalty
Student(s)Zhang Jin Song (P-13-0761-0) ; Wang Xue Ying (P-13-0756-4) ; Lou Chi Seng (P-13-0338-3) ; Hoi Ka Pui (P-13-0348-0)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-018An exploratory study of perceived crowding in the retail environment-consequences and antecedents
Student(s)Kuok Hou Hin (P-13-0349-3) ; Chan Chi Hou (P-13-0344-2) ; Lu Zhuo Xin (P-13-0342-3) ; Wong Yuen Ki (P-12-0705-3)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-019The relationship study of compulsive buying, money attitudes, materialism and social influence on gender difference
Student(s)Xu Xiangyue (P-13-0759-9) ; Huang Xueying (P-13-0760-4) ; Wu Hongmei (P-13-0757-0) ; Wu Yawen (P-13-0335-8)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-020The study of brand personality on the influential impacts towards purchase intention - Nikes as an example
Student(s)Chan Pui Ian (P-12-0365-2) ; Loi I Leng (P-13-0334-2) ; Choi Ka U (P-13-0354-9) ; Lei Shun Kwan (P-13-0347-4)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-021The study of intention to shop - the effects of shopping orientation, consumer innovativeness and gender difference
Student(s)Ng Iok Man (P-13-0341-7) ; Cheong Chon Wa (P-13-0343-6) ; Chan Lai Iong (P-13-0345-5)
Advisor(s)吳紹宏 Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017
ESCE-4LMKT-035A study of brand equity on purchase intention - automobile as an example
Student(s)葉令媛 IP LING WUN (P13-0352-0); 談瑞芳 TAN RUIFANG (P-13-0340-1); 李穎斯 LEI WENG SI (P-12-0712-8); 何梓鏗 HO CHI HANG (P-13-0355-2)
Advisor(s)Ng Sio Wang
ProgramBachelor of Business Administration in Marketing (4LMKT)
CourseGraduation Report II (MGPO4110)
Academic Year2016/2017